Online Programs Online Digital Marketing Course
Online Digital Marketing Course with Live Mentor-Led Classes
Live, mentor-led online classes covering digital marketing fundamentals, social media and influencer marketing, paid social, the Google advertising ecosystem, analytics, email and CRM, and the Amazon ecosystem, finishing with a capstone project.
- Mentor-led online
- Capstone project
- Fees: ₹65,000 + 18% GST
- Placement assistance
- Minimum 5 interviews guaranteed (T&C apply)
- What it is
- A live, mentor-led online digital marketing program with a capstone project
- Who it’s for
- Graduates and final-year students from any stream with an interest in marketing
- How it runs
- 2-hour live sessions plus at least 2 hours of practice per sprint; length depends on the batch schedule
- After it, you can
- Manage a brand’s social media, run search campaigns and optimise with data
- Why SkillCircle
- 10 years · Best Vocational Institute 2026 (Entrepreneur India) · Vishleshan i-Hub (IIT Patna) · NASSCOM FutureSkills
Learning online alone rarely gets you job-ready
Entry-level digital marketing roles need real skills, the right attitude and experience with tough challenges. Self-paced videos don’t give you that.
Where most beginners get stuck
- Self-paced videos with no mentor or deadlines
- No real project to show
- No feedback on your work
- Unsure how to prepare for interviews
How this course fixes it
- Live, mentor-led classes with expert-led learning
- Assignments after every sprint, evaluated by your mentor
- Project incubation with individual or group presentations
- A capstone project and placement assistance
Learn, practise, build, get interviews
Every sprint builds on the one before, so you finish with skills, a capstone and interview-ready confidence.
- 1
Learn
2-hour live, mentor-led sessions.
- 2
Practise
At least 2 hours of assignments after each sprint.
- 3
Present
Project incubation through individual or group presentations.
- 4
Capstone
A capstone project that brings your skills together.
- 5
Interviews
Placement assistance and a minimum of 5 interviews via #JobCircle (T&C apply).
What you’ll be able to do after the course
What you’ll be able to do
- Boost visibility and traffic with search engine optimization
- Build high-converting websites
- Build brand presence with social media and influencer marketing
- Run search engine marketing (SEM) in the Google ecosystem
- Maximise returns with data-driven ROI optimisation
- Use generative AI tools in your marketing work
What you’ll build
- Capstone projectAn end-to-end project that brings your skills together
- Sprint assignmentsWork evaluated by your mentor after every session
- PresentationsIndividual or group project presentations
- CertificateA course certificate to show your skills
Upcoming Batches
| Batch | Start date | Timing | Mode / Centre | Action |
|---|
Don't see a timing that works for you? No worries. Talk to our admissions team and we'll try to find you a slot.
Get help with timingWant the full module list, schedule and batch options?
Get Complete Course DetailsBuilt-in placement assistance
Resume & LinkedIn
Shape your resume and profile around your capstone project.
Mock interviews
Interview preparation before you start applying.
Interviews via #JobCircle
Openings from our hiring partners on #JobCircle, our in-house job portal.
Placement promise: Minimum 5 interviews guaranteed, or 1 year free learning (T&C apply). Getting hired depends on your skills, effort, interviews and the job market.
Online digital marketing course curriculum: 24 modules
Course outline: digital marketing fundamentals; social media and influencer marketing; paid social media marketing; the Google advertising ecosystem, programmatic media and CTV; Google Analytics, campaign management and reporting; email marketing and CRM; the Amazon ecosystem; and a capstone project. Pick a track to see the modules.
01Introduction
- The Digital Landscape
- Elements & Platforms
- Brand Audit Digitally
- Target Audience
02Marketing Funnels
- Tofu
- Mofu
- Bofu
- Setting Up Your First Funnel
- ClickFunnels vs Normal Funnel
- Funnel Automation
03Designing Skills
- Design Thinking
- Types of Design Format for Different Platforms
- Design using Canva Pro
- Logo Making for Brands
04Video Marketing
- Using Biteable
- Veed.io
05Blogging & Bloggers
- Relevance of Blogging
- Platforms for Bloggers Earning
- Working on Blogger.com
- First 1000 Visitors to your blog
06Website Development
- Understanding of Domain Names
- Purchase of Web Hosting
- Tools, Themes & Plugin for Use and more
- First 1000 visitors to your website
07Building a Website
- Building Site Architecture of your website
- Setup your own website WordPress panel
- Installing Themes
- Uses of Plugins, Tools, and more
- Setting Tracking Codes for your website
08Mobile Optimization
- Website Optimization for Mobile
- Importance of Optimization
09Search Engine Optimization
- Why SEO?
- Google algorithm and how to avoid penalties
- Black Hat Vs White Hat Vs Grey Hat SEO
- On-Page Optimization (Meta Tags, Headers Tags, Image Tags and More)
- Off-Page Optimization (Quora, YouTube, Blogs, and more)
10Google Business Profile Setup
- Analysis of GMB Account
- Setup Local & International GMB
- SEO of GMB Area wise
- Managing Ratings and Reputation
11Social Media Marketing
- Quora
- Twitter (X)
- Snapchat
- YouTube
12Strategy
- Who is your customer?
- Where is your customer?
- What are your goals?
- When will you communicate?
- What differentiates you?
- How will you execute?
13Organic
- Setting up a social media account
- Practices to follow on page
- Types of content on each platform
- Dos & Don'ts of posting
- Profile vs Page vs Groups
- Content Strategy - Videos/Reels/Posts
- Using Buffer & Hootsuite to schedule and publish
14Inorganic
- Setting up a marketing plan for paid marketing
- Importance of Ads Panel
- Set-Up an Advertisement
- Choosing the right campaign objective
- Setting campaign budgets and bids
- Ads Placement and their importance
- Designing social media ads
15Google Ads
- Importance and Ads key terms
- Keyword research
- Set up your first Google Ads campaign
- Search Ads, Display Ads, Shopping Ads, Remarketing Ads.
- Set Objectives of campaigns
- Review of campaigns
16Google Analytics
- Setting up a Google Analytics account
- Placing the tracking code on the site
- Setting up conversion tracking goals & events.
- Reading GA data
17Influencer Marketing
- Engagement of users in Social Media Platform
- Choosing the right influencer for your brand
- Micro vs Macro Influencers
- Launch your 1st Influencer Marketing Campaign
18Ads Psychology
- Good Design Practices
- Do's and Don'ts of Design
- Understanding consumer psychology
- Case Studies
19YouTube Marketing
- Creating Channel
- Creating Attractive Thumbnails
- Types of YouTube Ads
- YouTube SEO
- Managing Insights
- Vidooly & Social Blade-Hands-on
20Email Marketing
- Types of Email
- Bounce rate vs open rate vs delivery rate
- Analytics and Optimisation
- Creating Lead Magnet
- Setting up Email Automation Workflow
- Email Marketing tools (Mailchimp, Mailerlite, etc)
- Creating the First Email Campaign
21Copywriting
- Understanding of the Basics of Copywriting
- Rules and Guidelines for Copywriting
- Copywriting Process
- Copywriting Tools
22Online Reputation Management
- ORM today
- Customers expectation
- Methods to deal with a crisis
- Social Listening
23E-Commerce Marketing
- Factors to look at for E-Commerce Stores
- Product Listing on an E-Commerce Platform
- Payment Gateway Consideration
24Sales & Pitching
- Drafting First Freelancing Proposal
- Making Online Invoices
- Sales Pitch
- Lead Generation & Pitch Formation
- Business Automation
- Negotiation & Payment Setup
Digital marketing tools you’ll learn
Get hands-on with the tools and platforms used by marketing teams.
- YouTube Analytics
- Google Analytics
- Meta Ads
- HubSpot
- CRM
- Google Ad Manager
- Similarweb
- Semrush
- Hootsuite
Who can apply and where it leads
Open to all academic backgrounds. If you have completed class X, XII and graduation, or you are a final-year undergraduate, you’re eligible. The program builds the skills for entry-level digital marketing roles.
What are my finance options?
We have multiple payment options to suit your needs. All fees shown are exclusive of 18% GST.
Program fees
- Program fees: ₹65,000 + 18% GST
- Booking fees: ₹1,500 + 18% GST
Pay full upfront
- Special 5% concession (₹3,250)
- Down payment: ₹61,750 (inclusive of the 5% concession)
Frequently asked questions
Who should join this course?
Graduates and final-year students of any 3- or 4-year degree program, from any stream, with an interest in marketing. Minimum 35% in X, XII and graduation (till date).
What makes this program unique?
It builds the knowledge and skills needed for an entry-level digital marketing role, along with the right attitude and professional best practices. Tough challenges and the capstone project help accelerate your experience.
Which topics are covered?
Website design and search engine optimization, marketing on social media platforms, paid marketing in the Google ecosystem, using e-commerce channels effectively, and a project.
What will my exit profile be?
You’ll understand digital marketing fundamentals, manage a brand’s social media presence, use social platforms for marketing, run search engine marketing (SEM), analyse and optimise campaigns with data, develop strategies and use generative AI tools.
What is the training methodology?
The program has multiple courses made of sprints. Each sprint is a 2-hour live, mentor-led session followed by at least 2 hours of practice, where you complete assignments and submit them to your mentor for evaluation. Complete assignments daily to avoid backlogs.
What is the duration of the program?
The number of sprints is fixed; the calendar duration depends on the batch schedule. About 12 weeks at 1 sprint a day for 6 days a week, or about 24 weeks at 3 sprints a week. It may extend for holidays or disruptions beyond SkillCircle’s control.
What should I know before taking a loan through the finance provider (NBFC)?
A loan is not required to join; it is your choice. The loan is from a third-party lender (NBFC), the agreement is between you and the lender, and any dispute, cancellation, foreclosure or EMI matter is governed by the lender’s terms. EMIs are calculated on the balance fee + 18% GST, the interest rate depends on your risk profile, and the lender charges a processing fee of 1% of the loan + 18% GST. Approval is at the lender’s discretion, and the program schedule is independent of the EMI plan.
What documents are needed for a loan application?
Applicants under 21 need a co-applicant aged 21 or over. Minimum documents: PAN card, Aadhaar card (front and back), 6 months’ bank statement, and recent salary slips (salaried) or ITR/business registration proof (self-employed). The lender may ask for more; talk to your program advisor if you can’t provide these.
What happens if I’m not placed after the course?
Minimum 5 interviews guaranteed, or 1 year free learning (T&C apply). You can keep applying to openings shared on #JobCircle, and our counsellor will explain the placement support available after your course ends.
Trusted by learners, recruiters and the media
Best Vocational Institute 2026
Entrepreneur India
Vishleshan i-Hub (IIT Patna), NASSCOM FutureSkills
Plus IBM and Meta certifications on selected programs.
10 years, 15+ centres
A decade of training learners, online and in classrooms across India.
Our hiring partners
SkillCircle in the news
Learn from Industry Practitioners
Our mentor network of 100+ industry experts includes founders, business leaders and specialists.
Amit Gupta
VP, Amar Ujala
Pranav Jha
Founder, AP Web World
Nishkarsh Sharma
Dropshipping Expert
Parul Mehta Bhargava
Founder, vCommission
Girish Singh
Head of Marketing, Uber
Amit Chawla
Business Clarity Coach
Not sure if this course is right for you?
Talk to a career counsellor about your goals, the next batch and the admission process.