Foundation Course in Digital Marketing
3 months of live, advanced learning with in-depth knowledge and practical practice on digital marketing tools. Earn 5+ globally recognised certificates, get a free bonus course on freelancing as a career, and get interview preparation for your first marketing role.
- 3 months live
- 16 modules
- 5+ certifications
- Hybrid classes
- Minimum 5 interviews guaranteed (T&C apply)
- What it is
- A live foundation course in digital marketing with 5+ certifications
- Who it’s for
- Beginners ready to start a career as a digital marketer
- How long
- 3 months of live learning, hybrid classes
- After it, you can
- Plan and run SEO, social media, Google Ads and analytics for a brand
- Why SkillCircle
- 10 years · Best Vocational Institute 2026 (Entrepreneur India) · Vishleshan i-Hub (IIT Patna) · NASSCOM FutureSkills
Starting out in digital marketing feels scattered
SEO, web design, social media, content and performance marketing each open doors. Beginners need a clear, practical path through them with the latest trends.
Where most beginners get stuck
- Scattered videos with no clear starting point
- No hands-on practice with real tools
- No feedback from people who work in the field
- Unsure how to prepare for interviews
How this course fixes it
- A structured path of 16 modules with live classes
- Practical application of digital marketing tools
- 5+ globally recognised certificates
- Interview preparation sessions by an HR professional from naukri.com
Learn, practise, build, get interviews
Every stage builds on the one before, so you finish with skills and interview-ready confidence.
- 1
Learn
3 months of live classes across 16 modules.
- 2
Practise
Hands-on work with digital marketing tools and analytics.
- 3
Build
Set up your own website, funnels and campaigns.
- 4
Certify
5+ globally recognised certificates, plus a free freelancing course.
- 5
Interviews
Interview preparation and a minimum of 5 interviews via #JobCircle (T&C apply).
What you’ll be able to do after the course
What you’ll be able to do
- Follow the latest trends and strategies in digital marketing
- Apply digital marketing tools in practice
- Read and use digital marketing analytics
- Plan and implement a digital strategy
- Build stronger connections between consumers and brands
- Run SEO, social media and Google Ads campaigns
What you’ll build
- Your websiteA WordPress site you set up, optimise and track
- FunnelsYour first marketing funnel
- CampaignsSocial media and Google Ads campaigns
- Certificates5+ certificates to show your skills
Upcoming Batches
| Batch | Start date | Timing | Mode / Centre | Action |
|---|
Don't see a timing that works for you? No worries. Talk to our admissions team and we'll try to find you a slot.
Get help with timingWant the full module list, schedule and batch options?
Get Complete Course DetailsSupport to land your first role
Resume & LinkedIn
Shape your resume and profile around the work you do in the course.
Mock interviews
Interview preparation sessions by an HR professional working at naukri.com.
Interviews via #JobCircle
Placement assistance through #JobCircle, our in-house job portal.
Placement promise: Minimum 5 interviews guaranteed, or 1 year free learning (T&C apply). Getting hired depends on your skills, effort, interviews and the job market.
Foundation course curriculum: 16 modules
Pick a track to see its modules, then open a module for the topics covered. Bonus course (free): freelancing as a career.
01Introduction
- The Digital Landscape
- Elements & Platforms
- Brand Audit Digitally
- Target Audience
02Marketing Funnels
- Tofu
- Mofu
- Bofu
- Setting Up Your First Funnel
- ClickFunnels vs Normal Funnel
- Funnel Automation
03Designing Skills
- Design Thinking
- Types of Design Format for Different Platforms
- Design using Canva Pro
- Logo Making for Brands
04Video Marketing
- Using Biteable
- Veed.io
05Blogging & Bloggers
- Relevance of Blogging
- Platforms for Bloggers Earning
- Working on Blogger.com
- First 1000 Visitors to your blog
06Website Development
- Understanding of Domain Names
- Purchase of Web Hosting
- Tools, Themes & Plugin for Use and more
- First 1000 visitors to your website
07Building a Website
- Building Site Architecture of your website
- Setup your own website WordPress panel
- Installing Themes
- Uses of Plugins, Tools, and more
- Setting Tracking Codes for your website
08Mobile Optimization
- Website Optimization for Mobile
- Importance of Optimization
09Search Engine Optimization
- Why SEO?
- Google algorithm and how to avoid penalties
- Black Hat Vs White Hat Vs Grey Hat SEO
- On-Page Optimization (Meta Tags, Headers Tags, Image Tags and More)
- Off-Page Optimization (Quora, YouTube, Blogs, and more)
10Google Business Profile Setup
- Analysis of GMB Account
- Setup Local & International GMB
- SEO of GMB Area wise
- Managing Ratings and Reputation
11Social Media Marketing
- Quora
- Twitter (X)
- Snapchat
- YouTube
12Strategy
- Who is your customer?
- Where is your customer?
- What are your goals?
- When will you communicate?
- What differentiates you?
- How will you execute?
13Organic
- Setting up a social media account
- Practices to follow on page
- Types of content on each platform
- Dos & Don'ts of posting
- Profile vs Page vs Groups
- Content Strategy - Videos/Reels/Posts
- Using Buffer & Hootsuite to schedule and publish
14Inorganic
- Setting up a marketing plan for paid marketing
- Importance of Ads Panel
- Set-Up an Advertisement
- Choosing the right campaign objective
- Setting campaign budgets and bids
- Ads Placement and their importance
- Designing social media ads
15Google Ads
- Importance and Ads key terms
- Keyword research
- Set up your first Google Ads campaign
- Search Ads, Display Ads, Shopping Ads, Remarketing Ads.
- Set Objectives of campaigns
- Review of campaigns
16Google Analytics
- Setting up a Google Analytics account
- Placing the tracking code on the site
- Setting up conversion tracking goals & events.
- Reading GA data
Digital marketing tools you’ll learn
Get hands-on with the tools and platforms used by marketing teams.
Career paths after the foundation course
A foundation in digital marketing opens the door to roles like these.
- Digital Marketer
- SEO Executive
- Social Media Marketer
- Performance Marketer
- Agency Owner
- Website Designer
- Freelancer
- Content Writer
Trusted by learners, recruiters and the media
Best Vocational Institute 2026
Entrepreneur India
Vishleshan i-Hub (IIT Patna), NASSCOM FutureSkills
Plus IBM and Meta certifications on selected programs.
10 years, 15+ centres
A decade of training learners, online and in classrooms across India.
Our hiring partners
SkillCircle in the news
Learn from Industry Practitioners
Our mentor network of 100+ industry experts includes founders, business leaders and specialists.
Amit Gupta
VP, Amar Ujala
Pranav Jha
Founder, AP Web World
Nishkarsh Sharma
Dropshipping Expert
Parul Mehta Bhargava
Founder, vCommission
Girish Singh
Head of Marketing, Uber
Amit Chawla
Business Clarity Coach
Not sure if this course is right for you?
Talk to a career counsellor about your goals, the next batch and the admission process.