Skillcircle · Amazon ATES Program

Become an Amazon Trained E-commerce Specialist

A structured, hands-on curriculum that takes you from e-commerce basics to running profitable Amazon seller accounts — built for individuals ready to work as certified ATES partners.

9Curriculum modules
20 hrsGuided training
1:1Mentor support
Enrol in the ATES course
SCSkillcircle ATES Certification
  • Learn Amazon Seller Central end to end, from account setup to PPC
  • Practice on real listings, keywords and ad campaigns
  • Get trained by experts working on the Amazon India marketplace
  • Finish ready to manage seller accounts as an ATES partner

What the course prepares you for

Every module maps to a real task an ATES partner handles for a seller — so the skills you learn go straight to work.

1

Set up seller accounts

Register businesses correctly the first time, with GST and compliance sorted.

2

Build listings that sell

Research products, write SEO listings and manage inventory with confidence.

3

Run profitable ads

Plan and optimise PPC campaigns using real ACoS and ROAS benchmarks.

4

Grow seller accounts

Read performance reports and guide sellers toward scaling their brand.

The ATES curriculum

Nine modules, taken in order, covering everything from Amazon fundamentals to account management.

01

Foundation — E-commerce & Amazon ecosystem

Where the Amazon opportunity fits and what ATES partners do
3 hrs
Introduction to e-commerce industryBusiness models: B2C, B2B, D2C, marketplaceIntroduction to Amazon ecosystemMarketplace vs own websiteOpportunities and career pathsWhat the ATES opportunity is
02

Amazon account setup & compliance

Registering sellers correctly, from KYC to account health
4 hrs
Account creation: individual vs professionalSeller Central dashboard overviewKYC, GST and legal requirements (India)Account health metricsPolicies and violationsTypes of sellers: brands, distributors, retailers, generic
03

Product research & selection

Finding and validating products worth listing
2 hrs
What makes a winning productIdentifying demand and trendsCompetitor analysis techniquesProfit margin calculationProduct validation frameworkApprovals before listing and selling
04

Product listing & SEO

Writing listings that rank and convert
2 hrs
Product listing structureCreating listings step by stepKeyword research for AmazonTitle, bullet point and description optimisationBackend keywordsA+ contentProduct images and guidelines
05

Inventory & logistics

Fulfilment, shipping and returns
2 hrs
Fulfilment by Amazon (FBA)How to enrol for FBAInventory planning and managementShipping and packaging guidelinesReturns and refund handlingSelf ship and Easy Ship
06

Amazon PPC (advertising)

Planning, bidding and optimising ad campaigns
3 hrs
Introduction to Amazon PPCSponsored products campaignsKeyword targeting vs product targetingBidding strategies and budgetingCampaign optimisation techniquesACoS, ROAS, CTR and CPC explained
07

Sales, performance & analytics

Reading reports and spotting growth opportunities
1 hr
Sales and business reportsKey performance metricsImproving conversion rateIdentifying growth opportunities
08

Brand building & growth

Turning a listing into a trusted, scaling brand
2 hrs
Reviews and ratings managementScaling winning productsExpanding product lineTrademarks, brand registry and GTIN error resolution
09

Operations & account management

Keeping seller accounts healthy day to day
1 hr
Order managementCustomer communicationAccount health monitoringSuspension handling basics

Where this course takes you

Amazon's Seller Onboarding Program pays ATES partners up to ₹96,000 per seller onboarded, with active partners earning well beyond a single payout. This course is the fastest way to get certification-ready for that role.

Start the curriculum
Up to ₹96,000Per seller onboarded
Based on sales performanceUp to ₹82,000
For FBA, advertising goals etc.Up to ₹14,000 extra
Active partners, 2+ per week₹1.72L avg monthly

Frequently asked questions

Everything you need to know before you enrol in the ATES curriculum.

What is the ATES course?

ATES stands for Amazon Trained E-commerce Specialist. It's a 9-module, 20-hour curriculum from Skillcircle that trains individuals to set up, list, advertise and manage Amazon seller accounts — the same skill set Amazon's Seller Onboarding Program looks for.

Do I need prior e-commerce experience?

No. The course starts with e-commerce and Amazon fundamentals in Module 1, then builds up to account setup, listings, logistics, PPC and analytics, so no prior experience is required.

How is the course delivered?

Training is delivered module by module with guided lessons and mentor support, so you can move through the curriculum in order at a pace that suits you.

Will I get certified after completing it?

Yes. Completing all 9 modules earns you a Skillcircle ATES certification, which you can use to register as an ATES partner under Amazon's Seller Onboarding Program.

How can I earn after certification?

Certified ATES partners can earn up to ₹96,000 per seller they help onboard on Amazon.in, made up of a performance-based payout and extra incentives for goals like FBA enrolment and advertising.

Does the course cover advertising and analytics too?

Yes. Module 6 covers Amazon PPC in depth — campaigns, keyword targeting, bidding and metrics like ACoS and ROAS — and Module 7 covers reading sales and performance reports.

Ready to become an ATES specialist?

Nine modules, twenty hours, one certification that opens the door to Amazon's seller onboarding program.

Enrol now