Masters in Digital Marketing

Course Description

Master course in Digital Marketing from SkillCircle includes Training period of 4 months with specialized training of 1 month in E-Commerce Marketing/Performance Marketing. Acquire hands-on experience, industry knowledge, and networking opportunities. Receive 25+ globally recognized certificates, practical exposure in one month of internship with and free access to Premium Tools of upto ₹ 55k. SkillCircle helps students find their dream jobs and advance their careers by offering guaranteed placements.

Program Key Features

What You’ll Learn From This Course?

Why you should learn this?

Starting a career in this field presents numerous compelling reasons. By joining the master course in digital marketing, you are inviting a lot of good job opportunities your way. You can have a high-earning potential. Digital marketing is so flexible and its demand is increasing globally. It is a valuable investment for individual growth and skills.

Program Curriculum

  • The Digital Landscape
  • Elements & Platforms
  • Brand Audit Digitally
  • Target Audience
  • Tofu
  • Mofu
  • Bofu
  • Setting Up Your First Funnel
  • ClickFunnel vs Normal Funnel
  • Funnel Automation
  • Design Thinking
  • Types of Design Format for Different Platforms
  • Design using Canva Pro
  • Logo Making for Brands
  • Using Biteable
  • Relevancy of Blogging
  • Platforms for Bloggers Earning
  • Working on
  • First 1000 Visitors on your blog
  • Understanding of Domain Names
  • Purchase of Web Hosting
  • Tools, Themes & Plugin for Use and more
  • First 1000 visitors on your website
  • Building Site Architecture of your website
  • Setup up your own website wordpress panel
  • Installing Themes
  • Uses of Plugins, Tools, and more
  • Setting Tracking Codes for your website
  • Website Optimization for Mobile
  • Importance of Optimization
  • Why SEO?
  • Google algorithm and how to avoid penalties
  • Black Hat Vs White Hat Vs Grey Hat SEO
  • On-Page Optimization (Meta Tags, Headers Tags, Image Tags and More)
  • Off-Page Optimization (Quora, Youtube, Blogs, and more)
  • Analysis of GMB Account
  • Setup Local & International GMB
  • SEO of GMB Area wise
  • Managing Ratings and Reputation
  • Facebook
  • Twitter
  • Linkedin
  • Quora
  • Twitter
  • Pinterest
  • Snapchat
  • Youtube
  • Who is you customer?
  • Where is your customer?
  • What are your goals?
  • When will you communicate
  • What differentiates You?
  • How will you Execute?
  • Setting up a social media account
  • Practices to follow on page
  • Types of content on each platform
  • Dos & Don'ts of posting
  • Profile vs Page vs Groups
  • Content Strategy - Videos/Reels/Posts
  • Using Buffer & Hootsuite to schedule and publish
  • Setting up a marketing plan for paid marketing
  • Importance of Ads Panel
  • Set-Up up an Advertisement
  • Choosing the right campaign objective
  • Setting campaign budgets and bids
  • Ads Placement and their importance
  • Designing social media ads
  • Importance and Ads key terms
  • keyword research
  • set up your first google adwords campaign
  • Search Ads, Display Ads, Shopping Ads, Remarketing Ads.
  • Set Objectives of campaigns
  • Review of campaigns
  • Review of Campaigns
  • Setting up a google analytics account
  • Placing the tracking code on the site
  • Setting up conversion tracking goals & events.
  • Reading GA Data
  • Engagement of users in Social Media Platform
  • Choosing the right influencer for your brand
  • Micro vs Macro Influencers
  • Launch your 1st Influencer Marketing Campaign
  • Good Design Practices
  • Do's and Don'ts of Design
  • Understanding consumer psychology
  • Case Studies
  • Creating Channel
  • Creating Attractive Thumbnails
  • Types of Youtube Ads
  • Youtube SEO
  • Managing Insights
  • Vidooly & Social Blade-Hands-on
  • Types of Email
  • Bounce Rate vs Open Rate vs
  • Delivery Rate
  • Analytics and Optimisation
  • Creating Lead Magner
  • Setting up Email Automation Workflow
  • Email Marketing tools (Mailchamp, Mailerlite, etc)
  • Creating the First Email Campaign
  • Understanding of the Basics of
  • Copywriting
  • Rules and Guidelines for Copywriting
  • Copywriter Process
  • Copywriting Tools
  • ORM in 2024
  • Customers exceptation
  • Methods to deal with a crisis
  • Social Listening
  • Factors to look at for E-Commerce Stores
  • Product Listing on an E-Commerce Platform
  • Payment Gateway Consideration
  • Drafting First Freelancing Proposal
  • Making Online Invoices
  • Sales Pitch
  • Lead Generation & Pitch Formation
  • Business Automation
  • Negotiation & Payment Setup

ATES E-Commerce Specialist Program

Amazon Trained E-Commerce Specialist (ATES) is a first of its kind enterpreneurship program launched by Amazon, which is aimed at providing business opportunities to budding entreprenerurs. This program provides an opportunity to earn money with no limits by launching new sellers and helping existing sellers selling on Program Objective
  • How E-Commerce works, Why & How online businesses are growing
  • Manage Account, New Listing tool
  • Online Inventory Management
  • Price & Quantity updates create promotions
  • Title Maker tool
  • Sales boosters & Campaign Manager
  • Managing Amazon emails, Emails to customer
  • Manage Orders, Order Tracking, and Order Processing
  • Manage Returns & Refund
  • Sales Training
Program Benefits
  • Become an entrepreneur
  • End-to-end Management of Amazon seller platform (B2C)
  • Exposure to the live account of Amazon & hands -on experience
  • Exposure to Amazon’s advanced tools
  • Advanced sales techniques of e-commerce
  • Current & future industry opportunities & challenges
  • Certification in E-commerce by Amazn will be an add-on to your DV
  • Get the opportunity to work with Amazon on the freelance/part-time basis
  • Get and earning opportunity, can earn monthly 40k to 50k
  • No Targets, No Timelines
Earning Opportunities
  • New Seller on-Boarding for every new seller’s sale of up to 12 lacs, in 3 months Amazon pays up to 75000
  • Servicing Existing Sellers Earn up to 3 Lacs/Month by servicing 100 sellers by charging them Rs. 3000/Month
  • Consulting Teach Sellers about Managing their Seller’s Account and charge them a one-time consultancy fee
  • Managed Servcies You can manage 1000’s of Amazon Seller’s product deliveries, Returns, and Sales and charge them a monthly retainer fee.

Tools You will learn.

Hiring Partners

Learning Outcomes

There are many fields will be open after doing successfully Digital Marketing Course Student can become….

digital marketing course in lucknow

Digital Marketer

agency icon

Agency Owner

seo image

SEO Executive

website designer icon

Website Designer

social media marketing icon

Social Media Marketer

freelancer icon


performance marketing growth icon

Performance Marketer

conter writer

Content Writer

Meet Your Mentors

We have more than 100+ mentors.

Amit Gupta

VP Amar Ujala

Aman Gupta SkillCircle Mentor

Pranav Jha

Founder : AP Web World

Pranav Jha SkillCircle Mentor

Nishkarsh Sharma

Dropshipping Expert

Nishkarsh Sharma SkillCircle Mentor

Parul Mehta Bhargava

Founder: vCommission

parul gupta skillcircle mentor

Girish Singh

Uber: Head of Marketing

girish singh skillcircle mentor

Amit Chawla

Business Clarity Coach

amit chawla skillcircle mentor

Success Journey

Upcoming Batches



Offline Batch