Creator economy · Noida
Top 4 Richest YouTubers in Noida (2026)
Noida and Greater Noida are home to a business speaker with 21 million subscribers, a village-comedy star, India’s best-known YouTube home cook and the teacher whose free physics classes grew into a listed company. Here is who runs each channel, how they began, what has been reported about their wealth, and what is on the public record.
Please read first: we rank by subscribers, which measures reach, not wealth. Where a reputable outlet has published a wealth figure we show it, name the source and date, and label it as an estimate; where none exists we print nothing. For Alakh Pandey, the reported fortune comes from his company shares, not from YouTube income. Subscriber counts are from each channel’s YouTube page, checked on 26 Oct 2026.
How we picked Noida’s top YouTubers
We counted creators who live in or make their channel from Noida or Greater Noida, as shown by a news report, an interview or a reputable profile. Being arrested or questioned in Noida, or shooting a single video there, was not enough, and neither was an influencer directory.
This list is about people who built an audience on YouTube. News channels in Noida Film City and music labels are left out. We found only 4 channels that meet this bar, so this is a top 4, not a padded top 10. Nisha Madhulika also appears in our richest YouTubers in Delhi NCR list; we include her here because she is so clearly linked to Noida. Other cities in this series: the richest YouTubers in Meerut and the richest YouTubers in Gurugram.
Richest YouTubers in Noida at a glance
| # | Channel | Noida link | Niche | Subs* | Reported net worth |
|---|---|---|---|---|---|
| 1 | Dr Vivek Bindra | Sector 94, Noida (The Hindu, Times of India) | Business talks | 21M | No credible figure |
| 2 | Mridul Tiwari (The MriDul) | Surajpur, Greater Noida (ThePrint, HT) | Comedy sketches | 20M | About ₹7 crore (Dainik Jagran, Aug 2025) |
| 3 | Nisha Madhulika | Noida (Economic Times) | Recipes | 15.2M | About ₹43 crore (Economic Times, Nov 2024) |
| 4 | Physics Wallah (Alakh Pandey) | Noida (Forbes) | Exam-prep classes | 14.4M | ₹14,510–14,520 crore (Hurun 2025, via Mint/HT) |
*Main channel, as of 26 Oct 2026 (YouTube). Ranked by subscribers. Wealth figures are media estimates with the source and date shown; Alakh Pandey’s comes from his company shares. Most of these creators also earn from brand deals, courses, live shows and other platforms, not only from YouTube ads.
1. Dr Vivek Bindra — business talks from Noida
- Niche: Business and motivational talks in Hindi
- Noida link: described as “a resident of Sector 94, Noida” by The Hindu and as living in a Sector 94 society by The Times of India (both December 2023)
- Main channel: Dr. Vivek Bindra: Motivational Speaker, 21M subscribers, about 3,400 videos and 2.17 billion views (as of 26 Oct 2026, YouTube)
- Reported net worth: no credible figure found, so none is printed.
Photo: we could not find a freely licensed picture of this creator, so we have not used one. Their official channel is linked above.
How he started
Bindra is a motivational speaker and the CEO of Bada Business, according to The Indian Express. His YouTube channel dates from December 2013 and is built on long Hindi talks about running a business, sales and personal growth, along with short clips from his seminars. It is the most-subscribed channel on this list, with more than 2 billion views.
Early days
See the channel’s earliest uploads (sorted oldest first).
Critical information
Bindra has been in the news for several disputes. In December 2023, The Hindu reported that Noida police registered a case against him at the Sector 126 police station on a complaint by his wife’s brother, alleging that he assaulted his wife days after their wedding; no response from Bindra was reported at the time. In February 2024, Live Hindustan reported that Noida police had filed a 45-page charge sheet in court in that case. In the same month as the FIR, fellow YouTuber Sandeep Maheshwari accused Bindra’s business course of working like a multi-level marketing “scam”; Bindra denied any wrongdoing, NDTV reported. NDTV also noted that he apologised in 2022 after objections from the Sikh community to an animated depiction of Guru Gobind Singh in one of his videos. These are allegations: in the reports we found, no court had ruled on the assault case.
2. Mridul Tiwari (The MriDul) — Greater Noida’s comedy star
- Niche: Comedy sketches about village, school and family life, in a western UP accent
- Noida link: lives in Surajpur, Greater Noida, where his family moved from Etawah when he was a boy, per ThePrint (September 2025). Hindustan Times (March 2025) also described him as Greater Noida-based
- Main channel: The MriDul, 20M subscribers, about 440 videos and 6.97 billion views (as of 26 Oct 2026, YouTube)
- Reported net worth: Dainik Jagran (August 2025) reported that he has about ₹7 crore and a collection of around 12 luxury cars. That is a newspaper estimate, not an audited figure.
Photo: we could not find a freely licensed picture of this creator, so we have not used one. Their official channel is linked above.
How he started
Tiwari grew up in Surajpur and completed his graduation at a Meerut university, Dainik Jagran reported in 2021. The same report says he posted his first video, “Sister vs Girlfriend”, in 2018 and crossed 100,000 subscribers in September 2019. His sketches about rural family life in western Uttar Pradesh have since drawn almost 7 billion views. In 2025 he joined the reality show Bigg Boss 19, which ThePrint covered from his home area of Greater Noida.
Early days
See the channel’s earliest uploads (sorted oldest first).
Critical information
In March 2025, a Lamborghini registered in Tiwari’s name hit two labourers in Noida’s Sector 126. Police said the car was being driven by a dealer on a test drive before buying it, and the driver was arrested; Tiwari was not in the car, according to NDTV and Hindustan Times. We found no other major controversy in the sources we checked.
3. Nisha Madhulika — India’s best-known home cook on YouTube
- Niche: Vegetarian Indian recipes in Hindi
- Noida link: began her recipe blog and channel while living in Noida, as The Economic Times (November 2024) tells it; see also her Wikipedia entry
- Main channel: NishaMadhulika, 15.2M subscribers, about 2,600 videos and 3.73 billion views (as of 26 Oct 2026, YouTube)
- Reported net worth: about ₹43 crore, as reported by The Economic Times in November 2024, which called her India’s richest female YouTuber. This is a media estimate.
Photo: we could not find a freely licensed picture of this creator, so we have not used one. Their official channel is linked above.
How she started
Nisha was a teacher. According to The Economic Times, she started a vegetarian recipe blog in 2007, after her children had left home, and launched her YouTube channel with simple, step-by-step Hindi recipe videos in 2011. Her calm, home-kitchen style made the channel one of India’s biggest cooking channels. She also appears in our Delhi NCR list, but she is so closely linked to Noida that we include her here too.
Early days
See the channel’s earliest uploads (sorted oldest first).
Critical information
No major public controversy reported in the sources we checked.
4. Physics Wallah (Alakh Pandey) — from YouTube classes to a listed company
- Niche: Free physics and exam-prep classes in Hindi for JEE and NEET
- Noida link: Forbes lists Alakh Pandey’s residence as Noida and describes Physicswallah as a Noida-based edtech firm. He was born in Prayagraj (Allahabad)
- Main channel: Physics Wallah - Alakh Pandey, 14.4M subscribers, about 1,700 videos and 3.24 billion views (as of 26 Oct 2026, YouTube)
- Reported net worth: ₹14,510–14,520 crore in the Hurun India Rich List 2025, as reported by Mint and Hindustan Times (October 2025); Forbes’ real-time estimate was about $1.3 billion on 25 October 2026. This wealth comes mainly from his shares in Physicswallah, the company, not from YouTube.
Photo: we could not find a freely licensed picture of this creator, so we have not used one. Their official channel is linked above.
How he started
According to Forbes, Pandey dropped out of engineering college in his third year and started the Physics Wallah YouTube channel in 2014, teaching physics for free. In 2020 he co-founded the edtech company Physicswallah with his business partner Prateek Boob. The company went public in November 2025 and listed at a 33% premium to its IPO price, Forbes says. Physics Wallah now runs many channels, so the figures above are for the original Alakh Pandey channel only.
Early days
See the channel’s earliest uploads (sorted oldest first).
Critical information
No major public controversy reported in the sources we checked.
Who we left out of this Noida list
Several famous names come up in Noida news without being Noida creators. Gaurav Taneja (Flying Beast) was in the news after a 2022 incident at a Noida metro station, but Hindustan Times has reported that he moved to Gurugram; he is in our Delhi NCR list. Elvish Yadav is from Gurugram and appears in Noida news only because of a police case there. Sandeep Maheshwari is based in New Delhi. Shivam Malik (The Helping Hand) says on his own website that he is based in New Delhi, StudyIQ’s office is in Gurugram, and we found Kabita’s Kitchen linked to Pune. Other names appear only in influencer directories or sponsored articles. The large news channels run from Noida Film City, such as Aaj Tak, Zee News, ABP News and India TV, are media companies rather than creators, and music labels are outside the scope of this list. If you have a solid source for anyone we missed, we will review it.
What new creators can learn from these channels
Noida’s top channels show how far a clear niche can go. Nisha Madhulika started with a recipe blog after her children left home, Mridul Tiwari turned everyday village life into sketches, and Alakh Pandey’s free physics classes became the base of a listed company. Dr Vivek Bindra’s channel shows that YouTube can drive a training business, and also that a big audience brings close public scrutiny. Most creators earn from brand deals, courses and other platforms, not only from YouTube ads.
If you want to build a channel or grow a business online, marketing skills help with titles, search, analytics and audience building. Learners in the city can look at the digital marketing course in Noida or the online digital marketing course. If you prefer numbers, our Sector 2 centre also offers the data science course in Noida and the data analytics course in Noida, and there is an AI course in Noida. See every location on our centres page, and for career options beyond YouTube, our list of the highest paid jobs in Delhi.
Frequently asked questions
Who is the richest YouTuber in Noida?
By reported wealth, Physics Wallah founder Alakh Pandey, whose fortune was put at ₹14,510–14,520 crore in the Hurun India Rich List 2025 (as reported by Mint and Hindustan Times). That money comes mainly from his shares in the listed company Physicswallah, not from YouTube. Among the others, The Economic Times reported about ₹43 crore for Nisha Madhulika (November 2024) and Dainik Jagran about ₹7 crore for Mridul Tiwari (August 2025).
Which Noida YouTube channel has the most subscribers?
Among channels whose Noida link we could confirm, Dr Vivek Bindra’s has the most, with about 21 million subscribers as of 26 October 2026. Next come Mridul Tiwari’s The MriDul (20 million), Nisha Madhulika (15.2 million) and Physics Wallah – Alakh Pandey (14.4 million).
Is Mridul Tiwari from Noida?
He lives in Surajpur, Greater Noida. ThePrint reported in September 2025 that his family moved there from Etawah when he was young, and Dainik Jagran has described him as a Greater Noida YouTuber.
Why does this list have only four names?
We only include creators whose link to Noida or Greater Noida is backed by a news report, an interview or a reputable profile, and we do not pad the list. Several big names linked with Noida in the news, such as Gaurav Taneja and Elvish Yadav, are based in Gurugram, and the news channels based in Noida Film City are media companies rather than individual creators.
Is there a SkillCircle centre in Noida?
Yes. SkillCircle’s Noida centre is on the 1st and 2nd floor, C-60, above the Triumph showroom, C Block, Sector 2, Noida, Uttar Pradesh 201301 (phone +91-9217394598). It runs classroom courses in digital marketing, data science, data analytics and AI.
Want to build skills for the creator economy?
Learn SEO, content, social media and analytics with practical, mentor-led training from an institute named Best Vocational Institute 2026 (Entrepreneur India).
Digital Marketing Course Noida centre