E-Commerce Marketing · Hybrid classes

E-Commerce Marketing Course

A 100% practical e-commerce marketing program to grow online stores, drive sales and create high-converting campaigns. Set up and run WooCommerce and Shopify stores, sell digital and print-on-demand products, and grow with WhatsApp marketing and voice search optimisation.

100% practical
10 modules
Live projects
Hybrid classes
Minimum 5 interviews guaranteed (T&C apply)

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SkillCircle graduates with their certificates

What it is: A practical course in building, running and marketing online stores
Who it’s for: Aspiring digital marketers, store owners and professionals; no prior experience needed
Format: Live online sessions and self-paced learning, with practical assignments and real-world projects
After it, you can: Set up a Shopify or WooCommerce store and grow its sales
Why SkillCircle: 10 years · Best Vocational Institute 2026 (Entrepreneur India) · Vishleshan i-Hub (IIT Patna) · NASSCOM FutureSkills

The problem

A store that’s live isn’t a store that sells

With the rapid growth of online shopping, brands need people who can drive sales, increase customer engagement and maximise ROI, not just launch a website.

Where most beginners get stuck

Not sure how to set up payments, shipping and taxes
Product pages and navigation that don’t convert
No plan for cart recovery or repeat customers
No live projects to show employers

How this course fixes it

Step-by-step WooCommerce and Shopify store setup
Payments, billing, shipping, taxes and Razorpay integration
WhatsApp automation for cart recovery, upselling and loyalty
Practical learning with live projects

Your journey

Learn, practise, build, get interviews

Every stage builds on the one before, so you finish with skills, a portfolio and interview-ready confidence.

1
Set up
WooCommerce and Shopify stores, domains and payments.
2
Build
Pages, products, collections, navigation and gift cards.
3
Expand
Digital products, dropshipping and print on demand.
4
Grow
WhatsApp marketing and voice search optimisation.
5
Interviews
Career assistance and a minimum of 5 interviews via #JobCircle (T&C apply).

Outcomes

What you’ll be able to do after the course

What you’ll be able to do

Set up and optimise WooCommerce and Shopify stores
Configure payments, billing, shipping and taxes
Sell digital products and run a print-on-demand store
Use WhatsApp for pre-sales, order automation, cart recovery and retention
Optimise content for voice search
Track performance with Shopify Analytics

What you’ll build

Your storeA Shopify store with products, collections and payments
WooCommerce siteA WooCommerce store with a payment gateway
POD storeA print-on-demand store with a hero product and pricing
PortfolioLive projects that show your skills

Batches

Upcoming Batches

Batch	Start date	Timing	Mode / Centre	Action

Don't see a timing that works for you? No worries. Talk to our admissions team and we'll try to find you a slot.

Get help with timing

Want the full module list, schedule and batch options?

Get Complete Course Details

Career assistance

End-to-end career assistance

Resume & LinkedIn
Resume revamp and LinkedIn optimisation to get noticed by employers.
Portfolio & pitch
Build a portfolio that highlights your work, and sharpen your communication and presentation.
Interviews via #JobCircle
Openings from our hiring partners on #JobCircle, our in-house job portal.

Placement promise: Minimum 5 interviews guaranteed, or 1 year free learning (T&C apply). Getting hired depends on your skills, effort, interviews and the job market.

Curriculum

E-commerce marketing syllabus: 10 modules

Pick a track to see its modules, then open a module for the topics covered.

01WooCommerce

WooCommerce store revision
How to set up a WooCommerce store
How to optimise a WooCommerce store
Including a payment gateway

02Shopify Store

Shopify store setup
Shopify dashboard and admin panel
Adding and connecting a domain

03Shopify Payment Setup

Shopify Payments settings
Billing process
Shipping and delivery settings
Taxes on your Shopify store
Razorpay setup and connecting it to Shopify

Download the Full Curriculum

Tools

Platforms and tools you’ll use

Get hands-on with the platforms covered in the syllabus.

Shopify
WooCommerce
Razorpay
Tapita Page Builder
Shopify Analytics
WhatsApp Business

Careers

Career paths after the e-commerce marketing course

You’ll receive a SkillCircle E-Commerce Marketing Specialization Certificate on completion.

E-Commerce Marketing Specialist
Marketplace Manager
E-Commerce Store Manager
Shopify Expert
WooCommerce Expert
E-Commerce SEO Expert
Growth Marketer
Freelancer

FAQs

FAQs about e-commerce training

What is e-commerce marketing?

E-commerce marketing focuses on promoting online stores and products to drive sales, generate leads and build loyal customers. It includes marketplace optimisation, paid ads, email marketing, social media promotions and analytics.

Who should enroll in this course?

Aspiring digital marketers who want to specialise in e-commerce, entrepreneurs who want to boost sales for their online stores, and professionals who want practical digital marketing skills.

What will I learn in this course?

Store setup on WooCommerce and Shopify, products and payments, digital and print-on-demand products, WhatsApp marketing and voice search optimisation, along with marketing strategies to increase sales.

What is the course duration and format?

A mix of live online sessions and self-paced learning, plus practical assignments and real-world projects. Ask a counsellor for the duration of the current batch.

Are there any prerequisites?

No prior experience is required. A basic understanding of the internet and websites is helpful, but not mandatory.

Will I get a certificate upon completion?

Yes. You’ll receive a SkillCircle E-Commerce Marketing Specialization Certificate.

Will I get hands-on experience?

Yes. The course emphasises practical learning with live projects.

What happens if I’m not placed after the course?

Minimum 5 interviews guaranteed, or 1 year free learning (T&C apply). You can keep applying to openings shared on #JobCircle, and our counsellor will explain the placement support available after your course ends.