Performance Marketing Course
Looking for the best performance marketing course in India? Your search ends here! At SkillCircle, we bring you an industry-leading, 100% practical performance marketing program designed to help you master the skills of running high-converting ad campaigns, optimizing ROI, and driving measurable business growth.
- 30+ Hours Classroom Program
- 5+ Certifications ...and more
- 50,000 Students Trained
- 100+ Expert Mentors
- Hybrid Classes
- 4.5 Rating on Google
Who Should Join the Performance Marketing Course by SkillCircle?
Performance marketing is at the core of every successful digital campaign. It’s the strategy that helps businesses generate leads, boost sales, and maximize ROI by running highly targeted ad campaigns across platforms like Google, Facebook, Instagram, and more. With brands today investing heavily in paid media, the demand for skilled performance marketers is skyrocketing.
At SkillCircle, our 100% practical-oriented Performance Marketing Course is designed to cover every essential area, including Google Ads, Meta Ads, Display Campaigns, Retargeting, Analytics, and Conversion Optimization. Guided by industry experts who have successfully managed lakhs in ad spend and delivered outstanding ROI, you’ll gain hands-on experience in running and optimizing real campaigns.
Through this training, you’ll master the latest tools, bidding strategies, and performance metrics that drive measurable results. By the end of the course, you’ll be ready to step into roles such as Performance Marketing Specialist, PPC Analyst, Campaign Manager, Growth Marketer, or Digital Marketing Manager.
SkillCircle’s Performance Marketing training makes you job-ready, growth-ready, and future-ready in one of the fastest-growing fields of digital marketing.
Advanced Performance Specialist Course
Advanced Performance Marketing Course
Performance Marketing Course Syllabus Overview
Explore what makes this program the best Performance Marketing Course in India.
- What is performance marketing?
- Key Models of Performance Marketing - PPC, PPL, PPS, PPE
- Performance marketing vs. traditional marketing
Benefits of performance marketing for businesses - Metrics and KPIs in performance marketing (CPC, CPA, CTR,
ROAS, etc.) - Common Performance Marketing Channels - SEM, Social
Media Marketing, Affiliate Marketing, Display Advertising,
EmailMarketing - B2B & B2C Performance Marketing - Target Audience,
Marketing Goals
- What is a Marketing Funnel or Sales Funnel?
- TOFU (Awareness), MOFU (Consideration), BOFU
(Conversion) - Mapping the customer journey for performance
marketing - What is a Buyer Persona and how to create it using
Notion AI, ChatGPT- Goals & Challenges
- Preferred Channels & Objections
Messaging Strategy - What are Touchpoints?
- Touchpoints for People at different stages of Sales Funnel
- Performance Metrics and KPIs for Each Stage of funnel
- Metrics and KPIs in performance marketing AOV, CPA, CTR,
ROAS, Realized ROAS - Purpose of ROAS & Realized ROAS
- Targeted Marketing Tactics for Each Stage of the funnel
- Real World Funnel Teardown
Case study of some successful funnels - Funnel - Teardown
- How to create and setup a funnel
- Introduction To Media Buying
- Types of Media Buying
- How to create a Media Buying Plan step by step
- Media Buying Plan for Skillcircle
- What is a Landing Page?
- Landing Page analysis using AIDA
- How to create a landing page using AIDA?
- Introduction
- Setting up performance max campaign
- Setting up Google Display Campaign
- What is Auction and how does it take place in Google Ads
- Google Ads Auction Bidding Factors Explained
- Setting up Google Shopping Campaign
- Creating google merchant centre account and adding products to it
- Setting up Google Ads Campaign
- Setting up Google Smart Campaign
- Campaign Duplication
- How to view Quality Score, relevance score of your ads
- Modifying columns in search keywords
- Reporting in Google Ads
- Using segments to analyse performance of campaigns, assets etc
- Advanced Google Ads Optimization through Quad-Core Framework
- Advanced Google Ads Performance Strategies
- Automated Rule Creation in Google Ads
- What is Conversion Tracking and what is it's importance?
- What is a Conversion Goal?
- Creating & configuring Conversion Goals in Google Ads
- Google Tag Manager Signup & Setup, Website
connection Tag and Trigger Configure, Debugging - Conversion Tracking of Google Ads through GTM
- Conversion Tracking through conversion template
- 5 Components of Facebook Ads Auction that Facebook uses to show ads
- What is Learning Phase and what are the factors affecting the learning phase of an ad set
- Competitor Analysis for Facebook Ads using the following -
- Facebook Ads Library
- Similarweb
- Adespresso Ad Examples
- Social Blade
- Instrack
- Campaign Bidding Strategy Explained -
- Highest Value, Highest volume, Cost Per Result Goal, Bid Cap, ROAS goal
- Manual Bidding
- How is the winner of auction determined
- Attributes of low-quality ad content
- Goal-based bidding
- Spend-based bidding
- Setting GA4 for your website
- GA4 Reporting Analysis -
- Reading Attribution Projects in GA4
- Conversion Events in GA4
- Filterning out interal traffic with chrome extension
- IP Address Internal Traffic Filtering
- Session timeout and engaged session timer custom
configuration
- What are Zaps in Zapier Create & Setup of Zaps
- How to automate welcome email sequence when someone pays through Razorpay on our website/store and also add the details of that customer in Google Contacts and mailchimp using Zapier automatically Syncing
leads from Meta Ads to Google Sheets or CRM for centralized tracking Email sequence automation based on marketing activity using Brevo Creating Event-Based
Automations (Reminders and follow-up sequences) for webinars, workshops etc
Tools you will master
End-to-End Career Assistance
Resume Revamp
Polish your resume to stand out and grab the attention of top employers.
Linkedin Optimization
Elevate your LinkedIn profile to gain greater visibility and build meaningful connections.
Portfolio Building
Build a powerful portfolio that showcases your skills and achievements with impact.
Pitch Perfect
Sharpen your verbal communication and presentation skills to make a lasting impact.
Job ready
Climb closer to your dream career with every step you take.
Tools you will master
Industry-Recognized Certificate
Earn a Performance Marketing Certificate Valued by Top Companies
Stand Out in Job Market
Fortify Your Profile with Performance Marketing to Boost Credibility
Your Passport to Career Growth
Access Well-Paying Performance Marketing Specialist Positions
Learning Outcomes
Performance Marketing Course
Digital Marketer
Agency Owner
Performance Marketer
Blogger
Market Research Analyst
Freelancer
Authentic Student's Feedback
FAQs About Performance Marketing Training
Performance marketing is a results-driven approach where advertisers pay only when a specific action is completed, such as a click, lead, or sale. It encompasses various channels like Google Ads, Meta Ads (Facebook & Instagram), affiliate marketing, and more. This course equips you with the skills to create, manage, and optimize campaigns that deliver measurable results.
This course is ideal for:
- Aspiring digital marketers seeking to specialize in paid advertising.
- Entrepreneurs aiming to promote their businesses effectively online.
- Professionals looking to enhance their marketing skills with practical, industry-relevant knowledge.
No prior experience is required—just a passion for learning and a basic understanding of digital tools.
You'll gain hands-on experience in:
- Crafting high-converting Google and Meta ad campaigns.
- Conducting audience research and segmentation.
- Implementing retargeting strategies to maximize ROI.
- Analyzing campaign performance using analytics tools.
- Managing budgets and optimizing bids for cost-effective advertising.
The course spans 15 hours across 8 interactive sessions, available in both online live classes and offline classes at our Connaught Place campus. This flexible format allows you to learn at your own pace while receiving real-time guidance from industry experts.
No prior experience is necessary. A basic understanding of digital tools and a willingness to learn are all you need to get started.
Yes! Upon successfully completing the course, you'll receive a certificate from SkillCircle. Additionally, we prepare you for over 20 globally recognized certifications from platforms like Google, Meta, HubSpot, and SEMrush, enhancing your credibility in the industry.
Our support system includes:
- Dedicated Mentors: Industry experts guiding you through the learning process.
- Community Managers: Available to assist you with any challenges or queries.
- Learning Resources: Access to recorded sessions, e-books, and real-time mentorship to ensure you stay ahead of the curve.
You'll get hands-on experience with industry-leading tools and platforms, including:
- Google Ads
- Meta Ads Manager
- Google Analytics
- SEMrush
- HubSpot
These tools are essential for executing and analyzing successful performance marketing campaigns.
Enrolling is simple! Visit our Performance Marketing Course page to choose your preferred batch and complete the registration process. Our team will guide you through every step to ensure a smooth enrollment experience.