Performance Marketing · Hybrid classes

Performance Marketing Course

A 100% practical performance marketing program to master high-converting ad campaigns, ROI optimisation and measurable business growth. Learn Google Ads, Meta Ads, Google Tag Manager, GA4 and automation from industry experts, in online live classes or offline at our Connaught Place campus.

100% practical
8 modules
Online live or offline
Hybrid classes
Minimum 5 interviews guaranteed (T&C apply)

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SkillCircle graduates with their certificates

What it is: A practical course in running and optimising paid ad campaigns
Who it’s for: Aspiring digital marketers, entrepreneurs and professionals; no prior experience needed
Format: Interactive sessions in online live classes or offline at Connaught Place
After it, you can: Plan, track and optimise Google and Meta ad campaigns for ROI
Why SkillCircle: 10 years · Best Vocational Institute 2026 (Entrepreneur India) · Vishleshan i-Hub (IIT Patna) · NASSCOM FutureSkills

The problem

Running ads is easy. Running them profitably isn’t

Businesses invest heavily in paid media and need people who can generate leads, boost sales and maximise ROI with targeted campaigns across Google, Facebook, Instagram and more.

Where most beginners get stuck

Boosting posts without a funnel or a plan
No conversion tracking, so no idea what works
Guessing at bids and budgets
No real campaigns to show employers

How this course fixes it

Funnels, buyer personas and KPIs for every stage
Conversion tracking with Google Tag Manager and GA4
Bidding strategies and auction mechanics for Google and Meta
Hands-on experience running and optimising real campaigns

Your journey

Learn, practise, build, get interviews

Every stage builds on the one before, so you finish with skills, a portfolio and interview-ready confidence.

1
Plan
Performance marketing models, funnels, personas and media buying.
2
Launch
Google Ads and Meta Ads campaigns, from setup to bidding.
3
Track
Conversion tracking with GTM and reporting in GA4.
4
Automate
Zapier and Brevo automations for leads and follow-ups.
5
Interviews
Career assistance and a minimum of 5 interviews via #JobCircle (T&C apply).

Outcomes

What you’ll be able to do after the course

What you’ll be able to do

Craft high-converting Google and Meta ad campaigns
Conduct audience research and segmentation
Implement retargeting strategies to maximise ROI
Analyse campaign performance with analytics tools
Manage budgets and optimise bids for cost-effective advertising
Set up conversion tracking and automations

What you’ll build

Funnel teardownCase studies of successful funnels and how to set one up
Media buying planA step-by-step media buying plan and an AIDA landing page
CampaignsPerformance Max, Search, Display, Shopping and Meta campaigns
PortfolioA portfolio that shows your skills and results

Batches

Upcoming Batches

Batch	Start date	Timing	Mode / Centre	Action

Don't see a timing that works for you? No worries. Talk to our admissions team and we'll try to find you a slot.

Get help with timing

Want the full module list, schedule and batch options?

Get Complete Course Details

Career assistance

End-to-end career assistance

Resume & LinkedIn
Resume revamp and LinkedIn optimisation to get noticed by employers.
Portfolio & pitch
Build a portfolio that shows your skills, and sharpen your communication and presentation.
Interviews via #JobCircle
Openings from our hiring partners on #JobCircle, our in-house job portal.

Placement promise: Minimum 5 interviews guaranteed, or 1 year free learning (T&C apply). Getting hired depends on your skills, effort, interviews and the job market.

Curriculum

Performance marketing course syllabus: 8 modules

Pick a track to see its modules, then open a module for the topics covered.

01Introduction to Performance Marketing

What is performance marketing?
Key models: PPC, PPL, PPS, PPE
Performance vs traditional marketing
Benefits for businesses
Metrics and KPIs (CPC, CPA, CTR, ROAS)
Channels: SEM, social, affiliate, display, email
B2B and B2C performance marketing

02Funnels

Marketing and sales funnels: TOFU, MOFU, BOFU
Mapping the customer journey
Buyer personas with Notion AI and ChatGPT
Touchpoints at each funnel stage
KPIs per stage: AOV, CPA, CTR, ROAS, realised ROAS
Targeted tactics for each stage
Real-world funnel teardown and case studies
How to create and set up a funnel

Download the Full Curriculum

Tools

Tools you will master

Get hands-on with the platforms used to run and analyse performance campaigns.

Google Ads
Meta Ads Manager
Google Analytics 4
Google Tag Manager
Google Trends
ChatGPT
Semrush
HubSpot
Zapier

Careers

Career paths after the performance marketing course

You’ll get a SkillCircle certificate on completion, and preparation for global certifications from platforms like Google, Meta, HubSpot and Semrush.

Performance Marketing Specialist
PPC Analyst
Campaign Manager
Growth Marketer
Digital Marketing Manager
Performance Marketer
Market Research Analyst
Freelancer

FAQs

FAQs about performance marketing training

What is performance marketing?

A results-driven approach where advertisers pay only when a specific action is completed, such as a click, lead or sale. It covers channels like Google Ads, Meta Ads (Facebook and Instagram) and affiliate marketing. This course teaches you to create, manage and optimise campaigns that deliver measurable results.

Who should enroll in this course?

Aspiring digital marketers who want to specialise in paid advertising, entrepreneurs promoting their businesses online, and professionals who want practical, industry-relevant skills. No prior experience is required.

Are there any prerequisites?

No prior experience is necessary. A basic understanding of digital tools and a willingness to learn are all you need.

What is the course format?

Interactive sessions in online live classes or offline classes at our Connaught Place campus, with real-time guidance from industry experts. Ask a counsellor for the current schedule and duration.

Will I receive a certificate?

Yes. You’ll receive a certificate from SkillCircle on completion, and we prepare you for globally recognised certifications from platforms like Google, Meta, HubSpot and Semrush.

What support will I receive during the course?

Dedicated mentors who are industry experts, community managers to help with queries, and learning resources including recorded sessions, e-books and real-time mentorship.

How can I enroll?

Choose your preferred batch and complete registration. Our team will guide you through every step.

What happens if I’m not placed after the course?

Minimum 5 interviews guaranteed, or 1 year free learning (T&C apply). You can keep applying to openings shared on #JobCircle, and our counsellor will explain the placement support available after your course ends.