Digital Marketing with GenAI Advanced Program
- Fees: ₹ 65,000 + 18% GST
- Placement opportunities
- 45 Week
- Mentor-led online
Upcoming Batch:

28-Apr-25
23 Weeks (Tue, Thu, Sat)
07:30 PM to 09:30 PM

28-May-25
23 Weeks (Tue, Thu, Sat)
07:30 PM to 09:30 PM

The SkillCircle advantage

Turning ambitions into achievements

Expert-led learning – gain insights from academicians and industry leaders

Global competence – NIIT certifications ensure job readiness from day one

Project incubation – elevate projects through individual or group presentations

Industry-aligned training – learn through real-world applications
Built in placement assistance
100%
Eligible learners placed*
₹ 6.5 LPA
Kickstart your career with salaries up to*
Skills you gain

Search engine optimization – boost visibility and traffic

ROI optimization – maximize returns with data insights

Website building – create high-converting websites

Social media marketing – build brand presence

Influencer marketing – expand reach with influencers

Content marketing – attract and retain customers









What you’ll learn
- Digital Marketing Fundamentals
- Boost Your Brand: Mastering Social Media & Influencer Marketing
- Paid Social Media Marketing
- The Google Advertising Ecosystem, Programmatic Media, and CTV
- Google Analytics, Campaign Management & Reporting
- Email Marketing and CRM
- Navigative the Amazon Ecosystem
- Capstone Project
Our hiring partners








Am I eligible to apply?
Unlock exciting career opportunities!
- If you have completed class X, XII, and graduation, you’re eligible to apply.
- Ambitious final-year undergraduates can apply now—graduate successfully and kickstart your career journey!
- Tailored for aspiring digital marketing enthusiasts and professionals—open to all academic backgrounds!
- Discover your pathway to placement assistance—explore our FAQs for detailed insights!
Our Course curriculum
- The Digital Landscape
- Elements & Platforms
- Brand Audit Digitally
- Target Audience
- Tofu
- Mofu
- Bofu
- Setting Up Your First Funnel
- ClickFunnel vs Normal Funnel
- Funnel Automation
- Design Thinking
- Types of Design Format for Different Platforms
- Design using Canva Pro
- Logo Making for Brands
- Using Biteable
- Veed.io
- Relevance of Blogging
- Platforms for Bloggers Earning
- Working on Blogger.com
- First 1000 Visitors to your blog
- Understanding of Domain Names
- Purchase of Web Hosting
- Tools, Themes & Plugin for Use and more
- First 1000 visitors to your website
- Building Site Architecture of your website
- Setup your own website wordpress panel
- Installing Themes
- Uses of Plugins, Tools, and more
- Setting Tracking Codes for your website
- Website Optimization for Mobile
- Importance of Optimization
- Why SEO?
- Google algorithm and how to avoid penalties
- Black Hat Vs White Hat Vs Grey Hat SEO
- On-Page Optimization (Meta Tags, Headers Tags, Image Tags and More)
- Off-Page Optimization (Quora, Youtube, Blogs, and more)
- Analysis of GMB Account
- Setup Local & International GMB
- SEO of GMB Area wise
- Managing Ratings and Reputation
- Quora
- Twitter (X)
- Snapchat
- Youtube
- Who is you customer?
- Where is your customer?
- What are your goals?
- When will you communicate?
- What differentiates You?
- How will you Execute?
- Setting up a social media account
- Practices to follow on page
- Types of content on each platform
- Dos & Don'ts of posting
- Profile vs Page vs Groups
- Content Strategy - Videos/Reels/Posts
- Using Buffer & Hootsuite to schedule and publish
- Setting up a marketing plan for paid marketing
- Importance of Ads Panel
- Set-Up an Advertisement
- Choosing the right campaign objective
- Setting campaign budgets and bids
- Ads Placement and their importance
- Designing social media ads
- Importance and Ads key terms
- keyword research
- set up your first google adwords campaign
- Search Ads, Display Ads, Shopping Ads, Remarketing Ads.
- Set Objectives of campaigns
- Review of campaigns
- Review of Campaigns
- Setting up a google analytics account
- Placing the tracking code on the site
- Setting up conversion tracking goals & events.
- Reading GA Data
- Engagement of users in Social Media Platform
- Choosing the right influencer for your brand
- Micro vs Macro Influencers
- Launch your 1st Influencer Marketing Campaign
- Good Design Practices
- Do's and Don'ts of Design
- Understanding consumer psychology
- Case Studies
- Creating Channel
- Creating Attractive Thumbnails
- Types of Youtube Ads
- Youtube SEO
- Managing Insights
- Vidooly & Social Blade-Hands-on
- Types of Email
- Bounce Rate vs Open Rate vs
- Delivery Rate
- Analytics and Optimisation
- Creating Lead Magner
- Setting up Email Automation Workflow
- Email Marketing tools (Mailchamp, Mailerlite, etc)
- Creating the First Email Campaign
- Understanding of the Basics of Copywriting
- Rules and Guidelines for Copywriting
- Copywriting Process
- Copywriting Tools
- ORM in 2024
- Customers expectation
- Methods to deal with a crisis
- Social Listening
- Factors to look at for E-Commerce Stores
- Product Listing on an E-Commerce Platform
- Payment Gateway Consideration
- Drafting First Freelancing Proposal
- Making Online Invoices
- Sales Pitch
- Lead Generation & Pitch Formation
- Business Automation
- Negotiation & Payment Setup
What are my finance options?
We have multiple payment options to suit your needs. Full upfront payment gets you a special 5% concession (₹3,250).
Program fees ₹65,000 + 18% GST
Booking fees ₹1,500 + 18% GST
Unlock exciting career opportunities!
Payment Options
Pay full upfront:
Down payment
₹61,750(Inclusive of 5% fee concession)
* All fees shown are exclusive of 18% GST
Frequently asked questions
- Graduated & final year students of any 3 or 4 years degree program
- Any stream in Graduation
- Interest in marketing
- X, XII & Graduation (Till Date):35%
This program is designed to build the core competencies i.e., the knowledge and skills required to perform the tasks required for the Digital Marketing job role at an entry level. As part of the learning journey, learners build the right attitude that sets them up for seamlessly transitioning to this role, as well as making them aware of some of the best practices that professionals are expected to adopt. The tough challenges that they encounter as part of the program and the capstone project help accelerate their experience. As part of our holistic approach to making them job-ready we ensure that learners are equipped, not just with technical competencies, but also the complementary engineering & professional competencies.
- Website Design and Search Engine Optimization
- Marketing on Various Social Media Platforms
- Paid Marketing in the Google Ecosystem
- Use eCommerce Channels Effectively
- Project
Upon program completion, learners will proficiently grasp Digital Marketing Fundamentals, adeptly manage a brand\'s social media presence, leverage social platforms for marketing, master Search Engine Marketing (SEM), analyse and optimise campaigns using data-driven decisions, develop comprehensive strategies, and efficiently utilise Generative AI tools to achieve impactful results.
The following points need to be kept in mind before availing of a loan through the finance provider (NBFC):
SkillCircle does not mandate to avail the loan to join the program at SkillCircle. Availing of loan is completely a personal choice of the applicant.
The loan facility is provided by a 3rd party lender (NBFC) in the best interest of the applicant. SkillCircle has no further role in the Loan process. Any dispute related to the loan is to be taken up with the lender only.
The loan agreement is between the Applicant and the lender, and the applicants are informed to fully understand the terms and conditions applicable before availing of the loan.
Any loan cancellation, foreclosure, EMI repayment etc., will be governed by the terms & conditions of the loan agreement and the loan provider only.
The EMI amounts are calculated on the balance Fee + 18% GST.
The Interest rate is dependent on the applicant's risk profile. The starting EMIs mentioned under payment options on the website are based on the starting interest rate for illustration purposes. The Actual EMI may vary based on the approved Interest Rate & will be at the sole discretion of the lender.
An additional processing fee of 1% of the loan amount + 18% GST is to be paid to the lender post-loan approval.
Loan approval will be subject to the applicant’s eligibility as determined by the lender.
After availing of the loan, the candidate has to pay EMIs to the 3rd party lender directly.
Any loan cancellation or refund policy will be treated based on standard and respective T&Cs.
The program schedule and EMI repayment plan are independent and has no bearing on each other.
- The program comprises of multiple courses. Each course comprises of multiple sprints. A sprint is the smallest unit of delivery which consists of 2hours Synchronous Session (Live mentor led session/class) where concepts are covered, followed by minimum 2hours of Asynchronous/Practice session (self-paced as per learner convenience within the time limit), where the learner has to complete the assignments related to the sprint and submit the same to the mentor for evaluation.
- It is very important for the learner to complete the assignments on a daily basis and ensure there are no backlogs.
While the duration of the program is fixed with respect to the total number of Sprints, the calendar duration of the program depends on the batch schedule and pace of the batch.
The pace of the batch is defined as number of sprints covered in a week.
E.g., if the batch schedule is defined as Mon, Wed, Fri 7:30pm to 9:30pm; there are 3 sprints covered in a week. Each sprint includes, Synchronous session of 2hrs which will be held on Mon, Wed and Fri from 7:30pm to 9:30pm. Post the synchronous session, the learner has to devote min 2hours to complete the assignments and submit before the next sprint session.
The program duration will be approximately 12 weeks @ 1sprint a day for 6 days of the week
The program duration will be approximately 24 weeks @ 3 sprints per week for 3 days of the week
The program duration may be extended subject to holidays and any other disruptions beyond SkillCircle’s control
- If the applicant is below 21 years of age then they need to apply for the loan along with a co-applicant who is at least 21 years of age
- Minimum documentation (Applicant and Co-applicant) to apply for a loan are -->
- PAN Card,
- Aadhar Card (Front + Back),
- 6 months’ income showing Bank statement,
- If the applicant/co-applicant is an working professional, recent 3 months salary slips for working professional and if the applicant/co-applicant is an Self-employed individual or Businessman, then recent ITR/Business registration proof/Recent ITR for self-employed individuals or businessman.
- In the absence of complete or required documentation, the loan application may be rejected by the loan provider. The loan application acceptance and rejection are at the sole discretion of the lenders.
- Additional documents may be requested and are subject to the applicant\'s profile, CIBIL score and eligibility fitment
- In case you are unable to provide the documents listed above, please reach out to your Program Advisor to discuss other possible alternatives