Diploma in Digital Marketing

Course Description

Planning to become an industry expert?

With SkillCircle’s Diploma Course in Digital Marketing, Nowadays, staying in front of the crowd is essential for progress in your journey. Whether you’re planning to start your business or opt for a high paying job for yourself, you need in-depth knowledge of the field. SkillCircle focuses on practical experience and exposure more than theoretical knowledge. Duration of the Diploma program is 11-month which contains all the domains that one requires to be an expert in Digital Marketing. Not only learning, but earning as well. We here guide you through your journey. Also provide you 1-month specialized training in E-commerce/performance marketing, and 2-month paid internship with Ahujamedia.com.

Program Key Features

What You’ll Learn From This Course?

Why you should learn this?

Do you want to stand out from everyone? and want to learn something which is trending and evolving? By joining our diploma in digital marketing you can learn something which others don’t. Digital Marketing has endless career options and the skills you’ll learn are high paying. Whether you want to become an entrepreneur or planning to do a job, digital marketing is versatile with both the areas.
So what to wait for? Start your digital journey with us now by joining our diploma course in digital marketing.

Program Curriculum

  • The Digital Landscape
  • Elements & Platforms
  • Brand Audit Digitally
  • Target Audience
  • Tofu
  • Mofu
  • Bofu
  • Setting Up Your First Funnel
  • ClickFunnel vs Normal Funnel
  • Funnel Automation
  • Design Thinking
  • Types of Design Format for Different Platforms
  • Design using Canva Pro
  • Logo Making for Brands
  • Using Biteable
  • Veed.io
  • Relevancy of Blogging
  • Platforms for Bloggers Earning
  • Working on Blogger.com
  • First 1000 Visitors on your blog
  • Understanding of Domain Names
  • Purchase of Web Hosting
  • Tools, Themes & Plugin for Use and more
  • First 1000 visitors on your website
  • Building Site Architecture of your website
  • Setup up your own website wordpress panel
  • Installing Themes
  • Uses of Plugins, Tools, and more
  • Setting Tracking Codes for your website
  • Website Optimization for Mobile
  • Importance of Optimization
  • Why SEO?
  • Google algorithm and how to avoid penalties
  • Black Hat Vs White Hat Vs Grey Hat SEO
  • On-Page Optimization (Meta Tags, Headers Tags, Image Tags and More)
  • Off-Page Optimization (Quora, Youtube, Blogs, and more)
  • Analysis of GMB Account
  • Setup Local & International GMB
  • SEO of GMB Area wise
  • Managing Ratings and Reputation
  • Facebook
  • Twitter
  • Linkedin
  • Quora
  • Twitter
  • Pinterest
  • Snapchat
  • Youtube
  • Who is you customer?
  • Where is your customer?
  • What are your goals?
  • When will you communicate
  • What differentiates You?
  • How will you Execute?
  • Setting up a social media account
  • Practices to follow on page
  • Types of content on each platform
  • Dos & Don'ts of posting
  • Profile vs Page vs Groups
  • Content Strategy - Videos/Reels/Posts
  • Using Buffer & Hootsuite to schedule and publish
  • Setting up a marketing plan for paid marketing
  • Importance of Ads Panel
  • Set-Up up an Advertisement
  • Choosing the right campaign objective
  • Setting campaign budgets and bids
  • Ads Placement and their importance
  • Designing social media ads
  • Importance and Ads key terms
  • keyword research
  • set up your first google adwords campaign
  • Search Ads, Display Ads, Shopping Ads, Remarketing Ads.
  • Set Objectives of campaigns
  • Review of campaigns
  • Review of Campaigns
  • Setting up a google analytics account
  • Placing the tracking code on the site
  • Setting up conversion tracking goals & events.
  • Reading GA Data
  • Engagement of users in Social Media Platform
  • Choosing the right influencer for your brand
  • Micro vs Macro Influencers
  • Launch your 1st Influencer Marketing Campaign
  • Good Design Practices
  • Do's and Don'ts of Design
  • Understanding consumer psychology
  • Case Studies
  • Creating Channel
  • Creating Attractive Thumbnails
  • Types of Youtube Ads
  • Youtube SEO
  • Managing Insights
  • Vidooly & Social Blade-Hands-on
  • Types of Email
  • Bounce Rate vs Open Rate vs
  • Delivery Rate
  • Analytics and Optimisation
  • Creating Lead Magner
  • Setting up Email Automation Workflow
  • Email Marketing tools (Mailchamp, Mailerlite, etc)
  • Creating the First Email Campaign
  • Understanding of the Basics of
  • Copywriting
  • Rules and Guidelines for Copywriting
  • Copywriter Process
  • Copywriting Tools
  • ORM in 2024
  • Customers exceptation
  • Methods to deal with a crisis
  • Social Listening
  • Factors to look at for E-Commerce Stores
  • Product Listing on an E-Commerce Platform
  • Payment Gateway Consideration
  • Drafting First Freelancing Proposal
  • Making Online Invoices
  • Sales Pitch
  • Lead Generation & Pitch Formation
  • Business Automation
  • Negotiation & Payment Setup

Tools You will learn.

Hiring Partners

Learning Outcomes

There are many fields will be open after doing successfully Digital Marketing Course Student can become….

digital marketing course in lucknow

Digital Marketer

agency icon

Agency Owner

seo image

SEO Executive

website designer icon

Website Designer

social media marketing icon

Social Media Marketer

freelancer icon

Freelancer

performance marketing growth icon

Performance Marketer

conter writer

Content Writer

Meet Your Mentors

We have more than 100+ mentors.

Amit Gupta

VP Amar Ujala

Aman Gupta SkillCircle Mentor

Pranav Jha

Founder : AP Web World

Pranav Jha SkillCircle Mentor

Nishkarsh Sharma

Dropshipping Expert

Nishkarsh Sharma SkillCircle Mentor

Parul Mehta Bhargava

Founder: vCommission

parul gupta skillcircle mentor

Girish Singh

Uber: Head of Marketing

girish singh skillcircle mentor

Amit Chawla

Business Clarity Coach

amit chawla skillcircle mentor

Success Journey

Upcoming Batches

ONLINE BATCH

Available

Offline Batch

Available