What is mobile SEO?

Mobile SEO refers to the optimization of your website for making it mobile-friendly for mobile-screen users. Mobile optimization is also used to make sure that they are being able to access the website from mobile devices and have a customized experience on their device. It also adjusts the font size to be easy to read by mobile users. Only the videos that are mobile compatible with mobile devices should appear on mobile sites. After all, 50% of the population is surfing websites through their mobile-only. 

 

Why mobile SEO is important?

Retailers need to know that what’s involved in a flawless experience of purchasing. this consists of not only considering offline communication and its importance but also optimizing and identifying all online touchpoints. Mobiles are being the key to the conversion of users into buyers. 

Consumers are digital wanderers and tend to browse and buy through a variety of devices. This creates the challenge of giving users a smooth experience across all the devices they use especially mobile devices. Consumers will be distracted by other websites unless you adopt a mobile-optimized website. 

 

Benefits of Mobile-optimization

  • Increased Website Traffic 
  • More Conversion Rates
  • Better User-Experience
  • Increased Dwell Time
  • Fewer Bounce Rates
  • Market Advantages
  • Increased Customer Engagement
  • Better Search Engine Performance

 

Mobile optimization consists of three configurations:

  1. RESPONSIVE WEB DESIGNResponsive web design will help your mobile website will be having the same HTML code and content for the same URL nevertheless of the device chosen by the user. 

 

Benefits of Responsive Web Design

Responsive web design(RWD) is very popular among SEO strategies and is highly recommended by Google. You should use RWD because:

  • It’s easy to share content from a single URL.
  • Google can easily index your single URL for higher search engine rankings.
  • You’ll find it convenient to maintain multiple pages for the same content.
  • This design avoids common SEO and formatting mistakes.
  • There won’t be much additional setup time.
  • Googlebot will use fewer resources and make crawling more efficient.
  • Users won’t have to deal with redirects, which offer shorter page download times.
  1. DYNAMIC SERVING

Dynamic serving configurations are designed for having a server, responding with various HTML and CSS code on the same URL depending on the user’s device. For acquiring this, you need to know the proper use of various HTTP headers to signal changes based on the user-agents page requests. Valid headers tell the browser how to display the content and help the Googlebot to discover whether your website has mobile-optimized content or not. 

 

  1. SEPERATE URLs

As the name suggests, you can see what this configuration is about. This element involves different URLs of your website to successfully display your content on different mobile devices. 

 

Things you should keep in mind while mobile-optimizing your website:

    • Don’t restrict CSS, image files, and Javascript Commonly, developers restrict the Javascript, CSS, and image files on their site. It is against Google’s Algorithms. The best thing you can do is to keep all the files visible to the search engine crawlers. You should keep a check on robots.txt to make it certain that you’re not hiding anything from google. You should also make sure that any redirects and separate URLs function properly to different mobile devices accordingly. 
  • Optimization of the non-payable content- Sometimes, video content available on the desktop version, cannot run on all the mobile devices which doesn’t lend for a good user experience. Make sure of using HTML5 for embedding the videos on all animations for improving your usability on all the devices. 
  •  Use Structured Data- Crawlers surfing through the websites never want to wait around for the opening of any new windows. Crawlers and Google always prefer lightweight and fast-loading websites that efficiently open in a second or two.