Days are gone when social media was just for socializing.
What started as a channel to stay connected with friends and family, now become a channel for brands and businesses to connect with their target audience through well-crafted social media strategies.
Social media has become an indispensable part of people’s lives and daily routines. Some are obsessed with it so much that the first thing they do after waking up is to check their social media feeds.
With the accelerated growth of this medium, zillion social media trends have emerged and evolved over the years. Adapting to these new and forthcoming trends is what helps businesses keep behind the powerful competition.
Given the preference for social media in consumers’ lives, marketer
s and businesses flock to social platforms in the hope of connecting with their target customers.
Though there is a content overload on social media, and the competition is very high. It can be challenging for you to stand out unclouded you have a clear social media marketing strategy.
Keeping eye on the latest social media marketing trends can help fuel your strategy and make you stand out in the crowd.
Now more than ever, people online are longing for authenticity, community, and connection. Here we’ve compiled 10 social media marketing trends for 2023 that will help you give your audience just that.
1. Instagram REEL Stakes the Lead
The latest data shows that video content is one of the most influential forms of marketing out there.
It also found that 84% of people were persuaded to buy a product or service based on the brand’s video.
While Instagram Reels is a brand new feature, Instagram users have by time have shown that they enjoy bite-sized content: there are over 500 million daily Instagram Stories users.
The shift to short-form video content could be an outcome of shorter attention spans, the ease of shareability, or the ability to go viral.
With this feature, brands and creators can create educational content, showcase their products or services, and have fun in a creative way.
2. Memetic Communication
Forget emoji. Bin the GIFs. Memes are now the way to communicate. They’re spreading over the internet as a fun way to engage communities. But as per any communication, they can be used to manipulate the mindset of viewers.
In 2024, you need to be ready to save your brand from memes.
3. Influencer Marketing in 2023 Will Get a Deliberate Boost
Influencer marketing is on the path to becoming a $60 billion dollar industry by 2024, which means one thing: influencers are here to stay.
In fact, influencer marketing will see a huge boost in 2023. With Instagram’s new features, influencers will be able to expand their network and create long-term partnerships with brands.
4. Personalization Will be Predominant
The main aspect where businesses and marketers are leveraging the personalization trend is their consignment of social media ads. These let you display the right ads to the right people at the right times.
Personalization has reached a height that these social media platforms now also understand the type of products you like. And, they show you ads for twin products from different brands.
5. Instagram Guides
A brand new way for users to collect posts, products, or places in a microblog and share with their followers. The Guide feature is still hidden, but you can find it under the new “Shop” tab. Along with the shopping function on Instagram, this will bring a new level of inspiration.
For influencers, it opens up new space to use this tool in collaborations to assist a list of recommended products.
6. Fleeting Content
Fleeting content is content that’s only available for a short span of time. It has received increasingly popular in recent years and the user demand is obviously high.
Examples of platforms that have to infuse din this content format are:
- Instagram Stories
- Twitter Fleets
- YouTube Shorts
- LinkedIn Stories
- Facebook Stories
The advantage of fleeting content is its ability to be up-to-date and personal. This channel is often used to publish more unpolished, real-life content. United with stickers that make it possible to add polls and quizzes, users can easily keep a dialogue with their followers. As original and personal content has elevated in popularity in recent years, this is definitely a content format we’ll see more of in 2023– also when it comes to influencer marketing.
7. Live Videos switching the Social Media Game
With the majority of social media experts asking to target brands on video marketing for a while now, there was no apprehension that live videos on social media are going to gain much demand in 2024.
Live chats are a great way to achieve
the audience’s attention and makes crucial announcements, mainly when the hunt for brands is to appear in people’s feed has been limited due to changes in the algorithm.
These are some of the trends that will influence the social media outlook in 2023 and beyond. Leverage these trends to your dominance and stay ahead of your contenders. Social media is a changing and competitive space, and these trends can help you ace your social media game.
So, keep abreast of the latest developments around these themes and use these for your social media initiatives.