How can you drive traffic to your website?

Many businesses face many issues while coming up with new and innovative ways to organically gain website traffic. There is a lot of misunderstandings and less information about how we can attract more visitors which can be used for attracting more visitors which can lead to using the same tired strategies that are being used in the past and still using them and not getting a positive result. If you’re looking to increase website traffic with both organic and paid ways, here are 10 methods you can follow to get yield results. 

  • Start Performing Keyword Research: You should always include relevant keywords in the content of your website. You should use the keywords naturally rather than the ones stuffed into the content so much that they detract from the main idea or distract the visitor/ reader. It is important to use the chosen keyword throughout the content, like the meta description, the page title, headers, the URL, and a few times throughout the piece. To conduct the keyword research, you can use tools like Moz, Ahrefs, and SEMrush. These websites show what keywords are being used by the competitors, how often people are searching for a keyword, how expensive the keyword is for PPC ads, related keywords, and much other important information to guide keyword strategy.
  • Create Memorable Content: Posting the content on your website is not enough, you have to create content that is memorable and cut through the noise. In fact, content that is useful and memorable will always be one of the top ways to increase your website’s traffic. People use search engines to find answers to their questions, and if you want to gain traffic on your website then you should be there to provide those answers. The sites that post more than 16 blogs in a month receive nearly 3.5 times more traffic as compared to the sites that post 0-4 articles per month. 
  • Write Guest Posts: Guest posting for other websites is an effective way to gain backlinks, boost referral traffic, and increase SERP rankings. You should always thoroughly research websites within your industry to pitch.
  • Keep The Social Media Pages Active: Social media is a platform highly used by people nowadays. You can increase the traffic of your website through social media pages by:
  • Use popular hashtags
  • Change cover photos frequently to promote new content
  • Upload content frequently across your social media platform
  • Tag the interested influencers who might be interested in your content. 
  • Interact with your followers by replying to their comments, reposting their content, and tagging them.
  • Reply to other people who are looking for answers to questions related to your content. 
  •  Use Advertisements For Gaining Traffic: Advertising through paid searches social media and display ads can be used efficiently to increase traffic on your website. Every option comes with ups and downs-for instance users can block display ads and the average cost per click for Google ads on the search network is between $1 and $2 per click. So keep in mind that you should set your goals and budgets before investing a huge amount of money in them. 
  • Collaboration: Collaborate with other brands. When you start collaborating with different brands you don’t only promote their brand but you also promote yourself in their audiences. By using this technique you both can gain new access to an entirely new user base without even stealing each other’s customers. 
  • Influencer Outreach: Industry influencers are always eager to share content with their followers that their followers will love. You can connect your business with influencers in various ways. These include:
  • You can tag the influencers in social media posts if your content refers to the content or research relatable to them. 
  • Interview the influencer with different Q&A and then tag them when your content is posted or you can also email them. They are more likely to repost your content with their audience. 
  • Gather up with multiple influencers and tag all the participants while promoting the posts on social media pages. 
  • Ask and pay the influencers to run sponsored posts on their social media pages.

The above-mentioned are a few unpaid techniques through which you can gain traffic on your site. If you have the budget and are willing to spend, don’t forget that you can always buy paid traffic from various platforms like Google, Quora, Twitter, Facebook, etc.