Blogging is a major part of content marketing that helps generate leads and build a strong online presence. Brands establish a very user-friendly website and have a separate section for blogs. Updating and add a blog regularly has been very beneficial to the companies and thus many prioritize blogging.
Another very effective and vital way to generate leads through content marketing is to have guest blogs from other companies or individuals. This collaboration is beneficial in a multitude of ways. But first, what are guest blogging benefits?
Guest blogging or guest posting is all about publishing your blogs on other company’s site and vice-versa. This can be done when brands complement each other, for example, a serum brand and a shampoo brand could collaborate, however, it is not restricted to it. Guest blogging has become vital in the content market for the innumerable benefits it offers.
Importance of Guest Blogging Benefits
Create a goal-oriented approach, what is it that you would like to give a boost through guest blogging – social media, inbound leads, brand awareness? And then shortlist the brands that are not your rivalries. Both of you can benefit in some way out of it. And lastly, approach them, write an email, that states all the perks of the collaboration, state whether you are going to write a guest blog or you would like a two-way initiative. Create an irresistible offer!
Things to keep in mind while initiating:
- The brand should be in your niche, it could be your partners too!
- Create an offer with the terms stated clearly.
- Research about the company, do they encourage guest-blogging.
- Do they have goodwill? Are they reputed and can have a positive impact on your company?
Once you find a brand(s) to do guest blogging with it is going to be advantageous for you as well as them, here’s how:
Importance/ Advantages of Guest Blogging
1. Improving Online authority
Online authority is when the audience starts seeing value and reliability in your blogs. Your blogs rank high and are resourceful for the readers. By guest-blogging, online authority increases. Readers find your content frequently and take back meaningful information. That is why it is important to guest-blog. Initially starting content marketing through blogs doesn’t bring instant authority, it takes a while, however guest-blogging acts like a catalyst to speed up your online authority.
2. Exchange of readers/ Brand Awareness
When you start guest-blogging, the partner brand’s readers interact with your content and vice-versa, this exchange of readers brings a lot of engagement. Incorporating your brand’s voice, enriches your content and creates a strong brand image for the readers.
Brand Awareness is the main reason why guest blogging is so beneficial for anyone trying to expand their business.
3. Generate leads
Once you pick the right brand to collaborate with for guest-blogging, know their audience, and then choose the target audience wisely for your brand. Write content considering the target audience.
When the content is delivered to your target audience, a percent of them will see the relevance, and go about to know more, a percentage of them, upon seeing you consistently start to recognize your brand. And finally, if they find your products/services appealing, you’d have generated a lead! That’s one of the methods for brands to find customers online. Gust-blogging proves to be effective in generating leads.
Mostly in Guest-blogging the brand that you are collaborating with allows you to leave behind a link that brings the audience to your site. This is called a backlink. Backlinks are essential as the target audience is navigated to your website easily and quickly. This even helps in SEO and your content and brand become discoverable very easily.
In content marketing, backlinks are a very effective means to bring traffic to your website and by guest blogging benefits, you will get a good amount of traffic to the website.
6. Expand content marketing
To have a digital presence in the online business market, it is important to incorporate content marketing in your business. Content Marketing helps in generating leads, brings the audience to your website, and gives value, and to expand your content marketing, guest blogging is one of the effective means.
Guest Blogging requires a lot of research and study of the audience of the brand that you collaborate with. That is because the audience is new to you, your approach should be friendly, meaningful and, offering value. The main aim should be addressing pain points and offering a solution. It should be rich with information and very little to no use of watery text – apt, crisp, and short.
7. Building relationships in your niche
Guest blogging is a boon for networking in your niche. It helps create useful contacts. The networking can be an aid to conduct future marketing activities, such as campaigns, collaborations, partnerships, and much more. Guest blogging is more of a purposeful connection with other brands, as an exchange of content takes place, the brands get to interact with each other’s audience. It helps both the brands to grow together, thereby constructing the base of a long-term relationship.
On the Whole:-
As mentioned throughout the blog that guest-blogging is very effective in getting the target audience to your brand, it is always recommended by digital marketing specialists to experiment with guest blogs. The chances of things turning out wrong are very low if one examines the content they are going to put out on the platform.
It should be neutral content, not invoking controversies or bringing negative light to your brand. If the content is well-curated, the collaboration goes well, and the audience appreciates your brand, then effective guest blogging will bring a myriad of positive changes for your company.
As digital marketing is at its peak at the moment, it is just the right time for you to go ahead and experiment with guest blogging benefits, it is very likely for your brand to be in the spotlight with the help of guest blogging!