Are you preparing for your digital marketing interview? If yes, you are in the right place. We will discuss some of the most important Digital Marketing interview questions and answers.

Digital Marketing is one of the most leading careers in the world. With the growth of the internet, the demand for digital marketers has also increased significantly. Many big companies are hiring digital marketing professionals to boost their businesses. You will get so many job opportunities in this field. 

If you wish to become a digital marketing expert in a reputed company, you must understand the selection process. The interviewer will ask some relevant questions on Digital Marketing, and we are going to help you with it. 

What is Digital Marketing?

Digital Marketing is the process of advertising a company’s products or services using digital channels like websites, social media, email, search engines, websites, and mobile apps. 

It includes Search Engine Optimization (SEO), Content Marketing, Social Media Marketing (SMM), Search Engine Marketing (SEM), Pay Per Click (PPC), Email Marketing, E-Commerce Marketing, Affiliate Marketing, Native Advertising, and more. 

What are the various job opportunities in digital marketing?

You can get many job roles of your choice such as Digital Marketing Manager, Inbound Marketing Manager, Content Writer, Search Engine Marketer, Copywriter, SEO Executive, Conversion Rate Optimizer, Web Designer, Search Engine Optimization Executive, Social Media Manager, etc. 

It would be best to keep in mind that there will be different interview questions for every job role. We are going to share some of the most important digital marketing questions, along with answers. So, without further ado, let’s get into it.

Top Digital Marketing Interview Questions and Answers-

1.Question: What is Digital Marketing? Why do you want to build a career in this field?

Answer: Be confident and answer honestly. You can tell why you are passionate about Digital Marketing and why it is the best field for anyone. If you explain some of the advantages of pursuing it as a career would be a plus to clear the interview. 

2.Question: How can you categorize Digital Marketing? 

Answer:  There are two categories of Digital Marketing- inbound marketing and outbound marketing. After that, you can explain what inbound and outbound marketing is. Inbound marketing involves increasing customers’ awareness of a company’s products or services through social marketing, content marketing, Search engine optimization, and more. 

On the other hand, Outbound marketing means communicating to customers through calls, TV ads, emails, etc. 

3.Question: How would you explain SEO? 

Answer: Search engine optimization (SEO) is an effective technique to increase the website’s traffic. Marketers do it to reach the maximum number of people. 

4.Question: What are the various tools used in Digital Marketing?

Answer:  You should know some essential internet marketing tools such as Google Analytics, Search Console, Keyword Planner, etc. 

5.Question: Why do you think that internet marketing is better than traditional one? 

Answer:  This question is asked in almost all the interviews, whether at a beginner or professional level. You can give your reasons for this question. Some of the tips to give this answer are as follows-

  • You can discuss the importance of online marketing by providing real-life examples.
  • You can talk about why online marketing has a more significant potential to reach many customers than offline marketing.
  • There are many benefits to choosing online marketing to boost any business. Do share your views on this. 
  • Any business, whether small or large, can utilize Digital Marketing for its profit. 
  • The demand for the internet has increased significantly in the past few decades. People prefer searching for information on the web to reading newspapers, watching TV, or listening to the radio. 

6.Question: How will you use your skills to enhance our business with the help of Digital Marketing?

Answer:  To answer this question, you must understand the business’s strengths and weaknesses and its competitors. You can list the crucial points regarding your strategy and explain them further to the interviewer. 

7.Question: What is on-page and off-page SEO according to you?

Answer: On-page SEO is the process of improving the website’s traffic by making some changes on the page. It includes enhancing the website’s loading speed, meta description, inter-linking, title tag, and more. On the contrary, off-page SEO is the process of increasing the online visibility of the website. It involves activities like improving social media marketing, backlinks, and more. 

8.Question: How can you do keyword research? 

Answer:  It is an important question that you have to answer in your interview. As you know that keyword research is the most effective tactic to change your SEO game. You must keep these points in your mind while answering the question:

  • Talk about the various keyword research tools you usually use. It would be better if you choose the best ones among them.
  • Always remember not to select the keywords based on their search volume. The keywords would be relevant; and low in competition; otherwise, you might lose your business’s online reputation.

9.Question: What would be your strategy to boost our website’s ranking? 

Answer:  You should explain to the interviewer your past experiences regarding digital marketing and how those experiences helped you identify some valuable techniques to boost a website. You can also share the strategies that helped you in becoming an expert at this work. At the same time, you should talk about the challenges you faced in the past and how you overcome them.

10.Question: Do you know some ways to get backlinks automatically to a website? 

Answer:  You can answer this by saying that the chance of getting backlinks to your website is zero when you have a new one. You can achieve this by adding guest posts to your website. But always keep in mind that it should be a reputable website. 

11.Question: What do you understand by the word PPC? How does it work?

Answer:  The complete form of PPC is pay-per-click. It is an online marketing model where ads are placed, and advertisers pay when people click on them. Focusing on the optimization of keywords, lowering the cost, and enhancing the quality score are crucial ways to improve your PPC.

12.Question: Explain what the Quality score is? What are the factors that determine it?

Answer:  It refers to the evaluation of the quality of your keywords, landing pages, and ads. If your ads’ rate is high, there would be low cost and more reliable ad posts. 

Three factors in determining the quality score are-

  • Click-through-rate of your ads
  • Landing Page Experience
  • Ad Relevance

13.Question: Would you tell us some ways to improve digital marketing?

Answer: There are six ways in which you can promote digital marketing-

  • Search Engine Optimization (SEO)
  • E-commerce Marketing 
  • Search Engine Marketing (SEM)
  • Email Marketing 
  • Content Marketing
  • Social Media Marketing

Explain all these ways in short and also share your views about each one of them.

14.Question: Can you name some beneficial Digital Marketing tools?

Answer:  Some of the most valuable Digital Marketing tools are as follows-

  • Alexa Ranking
  • Keyword Discovery
  • Ahrefs
  • Google Analytics
  • Crazy Egg Heatmaps
  • Google TRends
  • SEMrush
  • Google Keyword Planner
  • Moz
  • XML Sitemap Generator
  • Submit Express Link Popularity
  • Digital Point Keyword Tracker
  • Rankwatch
  • StumbleUpon

Sharing your experience regarding these tools with them might be beneficial for you. They can easily find out the amount of knowledge you have about these tools.

15.Question: What is Content Marketing according to you? 

Answer:  You can tell the interviewer how content plays an essential role in increasing the rank of a website. The content should be original and creative to be interested in visiting a page and reading it. 

16.Question: Why do you think that social media networks are essential for a business? 

Answer: To answer this question, you must tell about the benefits of social media marketing. You can also share some popular platforms where one can grow their business quickly. 

17.Question: Would you name the most effective PPC tools?

Answer:  Again after naming the tools, you can share your past experiences regarding them. These are the most effective PPC tools-

  • Unbounce
  • SEMrush
  • Keyword Planner
  • Adwords Wallpaper
  • Optimizely
  • Adwords Editor

18.Question: What do you know about long-tail keywords?

Answer:  It would be best if you tell about the benefits of long-tail keywords to the interviewer. Long-tail keywords include more than four words. They are helpful in many ways. The website’s rank might improve by using them. 

19.Question: Can you differentiate between Branding and Digital Marketing?

Answer:  You have to answer clearly to the point. 

  • Branding means promoting a business through advertising. 
  • Digital Marketing involves increasing engagement and communication with the users through various methods. 

20.Question: What is Email Marketing? Why is it important?

Answer:  You answer this by explaining what exactly email marketing is. It is a process of interacting with customers as well as new users by sending emails to them. Email marketing, if used effectively, can help in achieving the business goals of a company.

21.Question: Do you know about Google Adwords Remarketing?

Answer:  To answer this question, you have to keep a straightforward plan. First, you need to explain the Google Adwords remarketing and how it can help businesses grow their business. By definition, it is an excellent marketing approach in which marketers can easily reach out to those who visited the website but did not purchase anything. So, the focus is on those people who are interested in a particular brand.

22.Question: What are the most critical components of Digital Marketing?

Answer: There are three most significant components of Digital Marketing-

  1. WebTraffic
  2. Number of Sales
  3. Insights

You can describe the role of each one of them in detail. 

23. Question: Are there any limitations of Online Marketing? If yes, explain them.

Answer:  You have to be honest while answering this question. It is entirely your choice to either agree with the statement or not. Because your views matter a lot in the interview, and the interviewer would analyze them. The most important limitations are high competition, data being hacked, not enough experience, and more. Sometimes, it isn’t easy to reach potential customers online. At the same time, you relate your answers to your experience and clients.

At the same time, you can relate your answer by giving some examples of your journey.

24.Question: What do you mean by a responsive website? Why is it important?

Answer:  A responsive website is essential to increase the growth of a brand. The website should be designed in a way that it can adjust on big as well as small screens. The page loading speed also matters in the same. You can improve the user experience by making some changes to your website. 

25.Question: Can you find out how successful a brand’s social media marketing is?

Answer: The answer to this question is yes. Anyone can measure the success of a particular brand’s social media marketing by checking out the number of likes and followers on different platforms. 

So, these are some questions one can ask to test your digital marketing knowledge. Now, we will discuss some personal questions regarding the same.

1.Question: Why are you passionate about digital marketing? Why do you want to build a career in it?

Answer:  If you are a fresher, you must prepare for these types of personal questions. You have to be honest about why you choose Digital Marketing. Is it because there is a vast scope in it? Or are there other reasons involved? Always keep in mind that your answer should be unique as there would be many candidates too. Also, mention why your addition would be beneficial to the company.

2. Question: What are some challenges you faced in your career till now?

Answer:  To answer this question correctly, you must look back and perceive how far you have come in your digital marketing journey. How did you overcome the problems you faced? Explain them in detail.

3.Question: Would you tell us one thing you like the most in this field?

Answer:  Be honest and talk about the tasks you love to do in Digital Marketing. Also, share the things you want to learn in the future. 

4.Question: Where do you see yourself after five years in this industry?

Answer:  It is a complex question, but candidates face it in almost all interviews. You have to be careful while answering this question. You can discuss the future goals you wish to achieve, things you want to learn, strengths that could help the company grow, and more. 



Digital Marketing is a great field where you can be as creative as you want to. If you are preparing for a Digital Marketing interview, do read these questions and answers. Also, it would help if you improve your communication skills before the interview. Be confident while answering the questions.

Also, If you want to learn more about Digital Marketing, Email Marketing & Social Media Marketing then do check our Digital Marketing Certificate Program to become a Digital Marketer.


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