Digital marketing has become immensely popular over the past couple of years. Simply put, digital marketing means promoting businesses/products/services through digital channels such as social media, emails, websites, search engines, Youtube, and various others. In order to optimize your sales or to reach the target audience, you need to have a sound knowledge of different types of digital marketing.

Different Types of Digital Marketing

Digital marketing is of different types. In order to be a good digital marketer, you need to be aware of different digital marketing types. Below is a list of major types of digital marketing.

  • Social Media Marketing:

Social media marketing is one of the most popular forms of digital marketing. In this type of marketing, social media platforms such as Instagram, Facebook, and LinkedIn are used for advertising businesses.

Using social media, you can attract traffic to your company’s website, run social media campaigns, reach the desired audiences and promote your services.

  • Video Marketing:

In this type of digital marketing, videos are used to promote services. Since videos are more engaging, they are one of the best ways to promote your business.

Many content creators with a high audience reach also create promotional videos for other brands to earn a commission. However, it is necessary to have a sound knowledge of making videos and editing them for video marketing. To get started with digital marketing, you can try Skillcircle’s digital marketing course.

  • Affiliate Marketing:

Affiliate marketing is another widely used type of digital marketing. In affiliate marketing, you collaborate with other businesses and service providers in order to draw traffic to their websites.

For example, using external or outbound links in your blog posts or on your website.  In return, you get paid for promoting their business. The profit you generate can also be commission-based in some cases.

  • Email Marketing:

Email marketing is a process of targeting your potential customers or making clients through emails. In email marketing, commercial emails are sent typically to a large group of people in large volumes. It is considered the best way to build loyalty, trust, and brand awareness.

There are several benefits of email marketing. Firstly, email marketing is affordable and less time-consuming. Also,     businesses and organizations are able to understand consumer behavior through email marketing.

  • Content Marketing:

Content marketing focuses on creating and distributing content for a target audience. Creating blog posts and website content falls under content marketing. Content strategy is the most commonly used method of reaching out to your target audience, and many companies are using it as an effective strategy to optimize their sales.

  • Search Engine Optimization:

Search Engine Optimization (SEO) is a crucial part of digital marketing. What if you create a website, but it is not able to derive enough traffic? In such a case, search engine optimization comes handy. In SEO, various strategies are used, such as keyword search to improve the visibility of your website.

The traffic generated through SEO can be both paid or unpaid. There’s nothing better than getting organic traffic to your blog.

  • Podcasts:

Podcasts have recently become popular in content marketing. They are a series of audio released in the form of episodes to build a narrative. It’s a new and innovative content marketing strategy to broaden your audience.

  • Search Engine Marketing (SEM):

Search engine marketing is a way of using paid ads to increase the visibility of your website. Running Google ads and advertisements on Bling can prove profitable for your business. Google ads help your website to appear at the top of the search results.

  • YouTube Channel:

In this type of digital marketing, you can create a YouTube channel to promote your business. People use YouTube to start teaching a new course, create vlogs, promote their business, and other services. You can earn through sponsors and affiliate marketing if you have a large number of subscribers and viewers.

  • Social Media Ads:

Social media platforms such as Instagram and Facebook provide the option of running digital ads. In this type of digital marketing, you reach a wider audience by promoting your business through paid ads. For example, On Instagram, there is a separate option to advertise your post. All you have to do is to select your budget to activate the paid promotion option.

  • Online Communities:

Promoting your business among different online communities is another strategy used for digital marketing. Platforms such as Reddit and Discord help you to build your own online community based on your specific interests and needs. The best part about online communities is that you can gain traffic as per your requirement.

For example, if you are interested in selling your art, you can create a community related to art and artists. It will draw potential buyers who would show interest in purchasing your artworks.

  • Instant Messaging Marketing:

Sending business-related messages and advertisements on WhatsApp and other instant messaging apps like Telegram, WeChat, and Facebook messenger is another type of digital marketing strategy. Almost everyone uses WhatsApp and other instant texting apps. Therefore, they are a good means of reaching out to different people from across the globe.


In today’s world, it’s extremely important to have a good knowledge of digital marketing. From optimizing your sales to reach a wider audience, digital marketing proves to of great significance. One thing that you should pay attention to is to promote your services on various digital platforms. To do this, knowing about different types of digital marketing is essential.

Although social media marketing is immensely popular, digital marketing is not restricted to social media. Other types of digital marketing such as Search Engine Optimization (SEO), video marketing, affiliate marketing, content marketing, email marketing, Google ads, etc. are equally important to increase the visibility of your business in the digital era.

We hope that this article helped you in understanding different types of digital marketing.


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