Is digital marketing the right career choice to make in 2021? If you have this question in mind, you are in the right place.
Hold your seat and get ready to catch some digital insights that can open you to a new door of career choice to make.
You must have heard of the hype in digital marketing. Digital marketing skills are in high demand with the job market booming and brands putting major funds into digital marketing than ever before.
Large budgets, higher pay, and vast career choice are a few of the key points, making this a promising career for people out there.
We’ll also explore the reasons to make a career in the domain of digital marketing. But before we go into that, let’s see what digital marketing is and what skills are in demand as of now.
Digital Marketing – What is it?
Digital marketing is not very different from traditional marketing. We even call it old school marketing, but the intent stays the same in both cases.
You have a product that you need to sell. To sell that, you need to find your own ways to engage your customers to build brand experience and then make a sale.
Digital marketing includes more job specifications and skills than ever before. It is the flexible nature of the online business that makes it so exciting and compelling.
Digital Skills in Demand
The digital economy lies in every nook and corner of our lives, and it is to stay here for a long time. There’s a full budget dedicated to digital marketing now in contrast to traditional marketing.
Anyone looking to start or lead a business needs to have a sound understanding of digital marketing to convert their customers.
There is enough space for people to enter the world of online marketing and interlinked career choices. Since 2019, the most sought after skills are content creation and curation, social media strategy, and analytics.
This is a creative bend for those who like to brainstorm creative ideas and execute them for online strategy.
For more technical minds, there’s enough demand and a high earning potential for those who deal in stuff like SEO and SEM. As these are the key growth parameters to drive profits in any business.
Content marketing is all about traffic and minds with the technical faculty to read these patterns is for sure going to be a great asset for businesses.
Now that you have a basic idea of what digital marketing is and where the demand lies, let’s move on to the next segment – reasons to think of a career in digital marketing.
Why Choose A Career in Digital Marketing?
Choosing a career path is never a simple process. You need to find something you love while also counting other factors like extended stability and the all-around lifestyle you wish for.
Students never think of digital marketing as their dream job when they are in school.
But when you really look at the options, it offers in the ever-growing field, you’ll realize that digital marketing is a positive career prospect and will continue to do so ahead.
Digital Marketing is Constantly Growing
The world of digital marketing is ever-growing as it relies on a list of separate platforms. An online marketing manager always lurks to find out new trends and see how it influences online visibility.
Digital Marketing is The New Future
Traditional marketing is still very much existent, but digital marketing is taking over fast. Thanks to its affordability and analytics.
The marketing team can now see the source of audiences, their activity on the website, and the tricks that gave the maximum ROI.
Data-driven marketing is to stay here and is the future of advertising.
The Popularity Call For Digital Marketers
“Digital Marketing Specialist” is among the top 10 most sought jobs with around 850,000 openings. The most lookout roles include social media, content strategy, SEO, and analytics.
Online marketing has so many facets is solely the reason jobs are so high in this domain.
With so many jobs and not many professionals to fill them up, it is the best time to get started in
Get Started With Digital Marketing
To get started, it is crucial to understand the key facets in the domain of digital marketing. Let’s look at a few job roles in the digital marketing industry.
Email marketing is all about sending emails to your targeted lists. But that requires a specialized skill set.
Marketing emails are sent to customers to create a business buzz and create product awareness. It helps engage audiences even at times when there’s no sale.
The average salary for Email Marketing Manager stands at $65,824
Search Engine Optimization (SEO)
No matter how much experience you got, Search Engine Optimization will surely play a key role in online marketing. It’s the mainstay of every content, as all content has a single big goal of visibility.
Writing is so much needed in order to engage online customers. Copywriters develop a vast content horizon that covers titles, taglines, product descriptions, ad copies, emails, and so much more.
As a Copywriter, you need to have a strong background with a creative mind and colors.
The average salary for a copywriter is $58,465.
At the first look, copywriting and content writing may seem quite similar. But it’s not.
Content Writers deals in long-form content that lure readers to the site and foster them along the sales cycle. They create blog posts and eBooks that guide readers and keep them follow up for more.
The standard salary for a Content Manager is $55,770.
Social Media Marketing
It is so clear that social media marketing is a huge arm of digital marketing. Social media managers advertise brands on channels like Facebook, Instagram, Twitter, and LinkedIn.
They develop campaign strategies, create videos and graphics to serve the online audiences. Social media experts also research the latest trends to put content in front of the right people.
SMM experts integrate writing, design, and project management to bring out the best marketing tactics for a business.
The standard salary for Social Media Marketer is $50,402.
The Career Tip:
Look out for training and free sessions to make a better understanding of digital marketing concepts. It looks easy on the surface but is not.
As a digital marketer, you need to deal with a lot of technical concepts. In fact, it is a perfect blend of art and science that needs a creative mind to come out as a winner.
Feel free to raise issues in the comments section below. We will be happy to answer your queries right away.