Table of Contents
- Use Your LinkedIn to Tell a Story and Build Your Personal Brand
- Know your audience—and which keywords will grab their attention
- Work Keywords Across Your Profile
- Avoid Buzzwords
- Keep Your Profile Updated
- Focus on the Top Sections
- Try using a custom URL
- Pick a professional Profile Picture or Click A new One
- Update Your Contact Info
- Be Careful With Your Summary
- Join the LinkedIn Group
Is your career resolution to find the job you’ve always wanted or want to change your career? Whatever the case, get started by using the right LinkedIn tips and tricks for job seekers.
LinkedIn is an amazing tool for job searching, but there’s more to it than just creating a profile and listing all of your experiences. Here are some lesser-known, but easy-to-use LinkedIn tips and tricks that can help you successfully reach your short- and long-term career goals in the coming year.
1. Use Your LinkedIn to Tell a Story and Build Your Personal Brand
When you’re building your LinkedIn profile, you need to think about your personal brand. Who are you and what do you want to be famous for? What sets you apart from your peers in your industry? Once you know your personal brand, you can express it in your LinkedIn profile.
Your LinkedIn is your opportunity to deliver a broader narrative about your strengths and work style.” “You have more room to show off more experience and skills [than your resume], which means That your profile will have something that an audience will connect with. This connection is important when looking for a job.”
2. Know your audience—and which keywords will grab their attention
As you prepare your profile, think about who will be reading it—possibly other professionals and recruiters in your industry. What would those people specifically want to see in a job candidate? Are some technical skills most important? Or some experience or quality?
To help you find the answers to these questions, follow the same process when writing or tailoring your resume. Prepare a few job descriptions for the type of job you have or want to do. “Take a look at what they keep talking about, the general topic, what matters to these employers.”
Think about which words apply to you and your experience and what specific words and phrases are being used to describe them: these are your keywords. When they’re looking for people like you, they’re looking for what recruiters are looking for
If you’re struggling, look for people who have the job you want, and see what skills and experiences they emphasize on their profiles.
3. Work Keywords Across Your Profile
Once you know your keywords, put them in your title, summary, experience, skills, and wherever they make sense on your profile. But don’t overdo it. Make sure your keywords flow with the rest of your writing and aren’t just jammed. And definitely don’t write “keywords:” in your “About” section and include a contextless list.
4. Avoid Buzzwords
Buzzwords are words you see all the time on LinkedIn and job descriptions, but they don’t necessarily say much about a person. Think “innovative,” “motivated,” “hardworking,” “effective,” “successful,” and “motivated.” These words have no meaning in themselves or are taken for granted. (No one on LinkedIn will admit that they are not hardworking.)
Ask yourself if a potential keyword or phrase needs more context to understand. If someone came up to you and told you they were “effective” or “innovative,” you’d probably wonder, “On what?” or “Prove it.” You can use buzzwords in conjunction with more specific keywords when it makes sense but you will be sending a stronger message by showing these qualities.
5. Keep Your Profile Updated
LinkedIn’s algorithm rewards users with complete profiles.” You are more likely to appear in search results with your perfect profile. LinkedIn assigns profiles different strengths based on their perfection, and there is a “mass advantage” to being at the highest power.
Recruiters and hiring managers are going to see your profile, whether you apply for their jobs on LinkedIn or anywhere else. “A bare profile doesn’t make a great impression.” Plus, each section is an opportunity to add more keywords and tell a compelling story. “Why give up on an opportunity like that when you’re job searching?”.
6. Focus on the Top Sections
Recruiters are busy and most professionals too. There are a lot of technical benefits to having a full profile, but you can’t expect everyone who visits your page to read every word. You have to hook them up from the start. Include your most important skills, experience, and qualities in your profile. This means your cover photo, profile picture, title, summary, and recent experience.
So if you’ve won a major award or have a significant certification, don’t wait to mention the “Achievements” or “Licenses and Certifications” sections. Add them to one of your top sections—as high as appropriate. The same goes for your most important keywords. Don’t let your most marketable skills stifle your “skills and advertising” section.
7. Try using a custom URL
When you create a profile, LinkedIn automatically provides you with a string of numbers in the form of a URL. But you can (and should) set a custom URL instead. Make sure your URL is easy for you to remember and share (as you should be sharing a lot of it)
People will usually use their names and initials in some format, although you may need to get creative or add numbers if you have a more generic name. You can also add core certifications such as CPA (Certified Public Accountant) or PMP (Project Management Professional) to better customize your profile.
8. Add a Cover Photo That Represents you
The blank banner above your profile picture is where your cover photo goes. It’s the very first thing on your page, so you want to make a good impression with it. At a minimum, you should use an offensive image that means something to you—maybe a landscape view of your favorite place or something that showcases your brand.
But you can use a picture of yourself doing your job or customize a banner with words. You can add your personal website URL, some of your key strengths, the services you offer, or even a meaningful quote. Just keep it professional.
9. Pick a professional Profile Picture or Click A new One
Gone are the days of needing a professional headshot for your profile image.” Now, your iPhone or Android has a camera with a high enough resolution to ensure that your picture is clear and crisp. But just because you don’t need an image taken by a professional, doesn’t mean your photo shouldn’t be professional. You should wear proper clothes and not to any party or wedding. Don’t use any images where you have to crop other people.
If you need a new picture, don’t overcomplicate it: “Go in front of a blank wall and take a picture.” You should be smiling and facing a natural light source (like a window). look at the camera. If the person searching your profile can’t see your eyes, it’s harder to “connect beyond the screen.” Finally, according to LinkedIn, you should aim for your face to take up about 60% of the image once it’s cropped.
10. Write A Rocking Headline
Your title isn’t just your job title. Instead, use that space to briefly communicate the core of who you are as a professional in one sentence or a few phrases. The more you know about it. You can be specific, which sets you apart from the competition, the better.” Highlight the specific skills you want to be known for. and try writing something like Including the identity of your professional career – who you are and where you want to go.
11. Include current job listing even if you are unemployed
When recruiters search LinkedIn, one of the pieces of information the platform uses to deliver results is your current position—and if you don’t have one, you might not appear.
So if you don’t currently have a job, you should add the position or position you’re looking for (e.g. social media coordinator/assistant), but add a line at the location that would usually be next to the company name. Which makes it clear that you are not implying that you are employed, as in “looking for a new opportunity” or similar.
12. Update Your Contact Info
Don’t forget to fill in the short sections of your profile introduction, if applicable. they include:
- Former Names: Use this section (if you’re comfortable with that!) to be searchable by names you no longer know, such as a maiden name. You can also choose to whom your previous names are visible.
- Name pronunciation: LinkedIn first introduced this feature through its mobile app. If you have a long, unusual, or difficult-to-pronounce name, you might consider using that.
- Location: If LinkedIn gives you the option, Helo recommends using a metropolitan area in a suburb or small city so that you show up in more searches. If you are relocating, you can list your target city and expand in your summary.
- Industry: You can only choose one, so if your search isn’t limited to a specific industry, you can talk about additional ones in your summary.
- Contact information: You must add your email address here so recruiters can reach you, but phone numbers and addresses are more common for those selling services on LinkedIn than for individual job seekers.
When it comes to adding additional social media platforms, you should only add them if they are professional and relevant to your job.
13. Be Careful With Your Summary
Your summary or “About” section is where you can really show off your personality and share your story. And it doesn’t need to be complicated.
Here’s how you can structure it:
- Introduce yourself, who are you as a professional, and what do you do? What value do you bring to the organizations you work for?
- Highlight your key skills, experiences, and achievements in paragraph form or in a bulleted list.
- Talk about who you are out of work. This is optional, but you never know which of your interests might resonate with a recruiter, prospective employer, or professional connection.
- Call the reader to action to discuss growth marketing, contact you about jobs or speaking opportunities, or whatever else you currently want to get from your LinkedIn profile.
There are an infinite number of ways to write your summary, even if you follow this structure.
The ‘about’ section is very personal. Use the first person, and don’t be afraid to talk about what really matters to you in your career.
14. Showcase your expertise or best work in the Features section
Just below the “About” section is the “Featured” section, which lets you showcase media, links, and LinkedIn articles and posts at the top of your profile.
Sharing chores or mentions that are most relevant to your personal brand and LinkedIn goals is a great opportunity to show your skills in action. If you have an online portfolio, the “Featured” section is a great, highly visible place to link to it.
15. Tailor Your Experience
While your resume should be tailored to each individual job you apply for, your LinkedIn profile should be tailored to the industry in which you work or want to work, as well as your role or the type of role you want to land.
In your description, emphasize the elements of your past experience that are most relevant to the type of jobs you want. You can include relevant volunteer work or school projects below on your profile in both the Experience section and the dedicated “Volunteer Experience” and “Education” sections
16. Use Strong Achievement-Driven Description
In some ways, you can approach your LinkedIn profile like you would your resume: Instead of listing your job duties under each entry in your experience section, you should detail your accomplishments. Each of your bullet points should describe not only what you did at your previous jobs, but also how you did it, what the results were, and how it affected your team or company.
Whenever you can, include keywords to show what important skills you used and when. And measure your experiences and achievements. The numbers will help recruiters see the scope of your work and make your achievements feel more distinctive.
17. Add Links and Media to Your Work Experience
You can add links, images, videos, and files to entries in your “Experience” section as well as in your “Featured” section. So use it to your advantage: link to your company’s websites, projects you’ve worked on, articles or reports you’ve published, or anything that lets recruiters see the work you’re doing. Writing with your own eyes.
18. Make Sure Your Resume and LinkedIn Match
Your resume and LinkedIn should not be the same. But your previous positions, companies, degrees and licenses, and certificates should match—and so should the dates. Don’t contradict yourself, say hello. You don’t want managers to think you’re dishonest.
19. Add Licenses, Certificates, Projects, Volunteer Experiences, Achievements or Languages
Below your work experience and education, there are additional places to show your background and qualifications. Are you fluent in another language? Have you won a famous award or written an article for a well-known publication in your industry? Are you licensed to practice in multiple states?
Adding this information to your profile is a great way to showcase what makes you unique and help you get some additional keywords as well. But remember that if these skills and experiences are important for landing your next job, you should try to work on them in the first section as well.
20. Mention Your Skills Everywhere
Promote your skills in your profile—not just in the “Skills and Ads” section. As mentioned earlier, you should place them in the context of your experience section, but ensure that your most relevant and marketable skills appear in your summary and title as well. And you should also try to incorporate them into your recommendations (more on that later).
In the “Skills and Ads” section itself, you can have up to 50 skills, but profile viewers can only see your top three, so choose the most important for these slots. You can also get other people in your network to attest to your abilities.
21. Look for strong, relevant, and recent recommendations
“Recommendations really add credibility to who you are as a professional.” You can ask people you’ve worked closely with for recommendations, but “be sure to give the person talking points that will help shape the story you want your profile to tell.”
Your recommender should know what your goals are for your next career steps as well as what skills and experiences you want to emphasize. And keep your recommendations fresh. Setting calendar reminders at least twice a year to secure new recommendations.
22. Give them in return
The best way to get a recommendation is to give one. If you write a recommendation for a coworker, they are likely to return the favor. Also, it is a good practice to help people in your network.
23. Don’t Forget About Your “Interests” Section
The “Interests” section at the bottom of your profile is often overlooked, but it’s the secret to getting interesting and shareable content in your LinkedIn feed. LinkedIn will show you posts about topics in its “Interests” section and you can share and comment on these posts, or use them to find other professionals you want to network with.
24. Be Smart with Your Profile Settings
If you are job searching, you can adjust your profile settings to let recruiters know that you are ready to work. And if you don’t necessarily want your current employer to know about it, you can further modify your settings to hide this information from anyone who works at the same company. You can also control who sees your updates.
25. Link to Your LinkedIn on Your Resume
After putting all this work into your LinkedIn profile, don’t forget to direct people to it. You can add and even hyperlink your URLs directly to your resume so that anyone reading your resume on a computer can immediately know why you are a great candidate.
26. Stay Active
Once your profile is down, you can’t leave LinkedIn until the next time you apply for a job: You need to be an active user. “It’s Your Number One Way to See More Success on LinkedIn”
After actively commenting on posts, engaging with other users, and writing content on LinkedIn, Hello saw a 600% increase in its followers and connections and a 1,000% increase in profile views. Using LinkedIn actively will help you grow your network, become more visible to your existing network, and learn more about your role, industry, and potential opportunities.
27. Request Connections As Much As You Can
You can start building your professional network online by connecting with people you already know, but you can also request connections from people you don’t know who can help you grow in your career. For example, LinkedIn’s Alumni Tool (under the “Alumni” tab on your school’s profile) can help you find other professionals who have gone to your college.
Or you can request to join people who work in companies or jobs that interest you. You can also find people by searching for keywords like “product marketer” or “introvert” in the search bar.
28. Don’t Just Network—Use LinkedIn to Learn and Grow
Most people know that LinkedIn is a networking platform, but it’s also a knowledge-sharing resource. Users talk about what they have learned in the post, leading to discussion among professionals. If there’s a new development in your field, you can learn it in a more interactive way than just Googling—you’ll see what others think and can join the discussion.
LinkedIn Learning is another great feature – you can learn and develop tons of new skills and add full courses directly to your profile. Looking at profiles of people with jobs or types of work in the industry you’re interested in can help you identify the exact courses you’d like to take – or at least give you the best of their skills and experiences. can give clues.
29. Keep Posting
All LinkedIn users can also write posts or articles on the platform. These posts will help you build your reputation as an expert. You can post your view of what’s happening in your field or weigh in on recent industry developments, and possibly show off your writing skills at the same time.
You can also share relevant articles that you have found elsewhere online. Regardless of whether you are a fresh professional or new to your field, “you have something to contribute,” and other users will see.
30. Join the LinkedIn Group
LinkedIn Groups are an incredible way to find even more like-minded professionals in your job or industry. You can discuss relevant topics in a more focused setting and become more engaged in your field. Plus, the other members of the group are a huge pool of potential connections.
31. Don’t Just Pay Attention When You’re Job Searching
LinkedIn has many benefits for those who don’t want to change jobs – from developing relationships with others in your field to learning new skills that will help you in your current job. Plus, “being active on LinkedIn after you land that new role and no longer looking for a job helps make that next job search so much easier.”
Build your network and personal brand before tapping into it to land your next job. You’ll also be top of mind for the people in your network, and “when it’s time for you to find the next right role, you’ll be surprised how many people will feel invested in your search.”
32. Make it easy to find yourself
It’s basically using SEO to get LinkedIn noticed, and it’s not as hard as you might think. When you find job descriptions that interest you, copy and paste them into your Word Cloud tool of choice, which will show which words appear most often in any body of text; Frequently used terms reflect what recruiters most want to see in a candidate.
Make sure you have these words (or phrases) in the Summary and Experience sections of your profile and you’ll be more easily discovered by both human and automated searches on LinkedIn.
33. Put a video on your profile
Add a video of a meeting you gave or ran to your profile to highlight leadership potential. You can also use photos or slideshows. Any of these methods can be used to show examples of your skills. Use a detailed spreadsheet (without proprietary information) to show off your Excel skills, create a slideshow where you walk through your abilities and experience; There are many ways to make it work.