When you think about 2002, it really didn’t seem like it that long ago. But when you think about how much innovation has happened over the past years, it’s a stark reminder of how far we’ve really come. The widespread adoption of the internet, smartphones, social media, big data, cloud computing, and other technologies over the past decade and a half has not only transformed the lives of consumers but has also opened up a whole new world of job opportunities.
These eleven jobs below may not have been there in the early days, but what they lack in history, they are in demand. Apply to any one of them, and you’ll be able to really say that you’re living in the future.
#1 Content marketer
Content marketing as a practice is at least centuries old—many content marketers cite Poor Richard’s Almanac by Ben Franklin in 1732 as one of the earliest examples—but the term was not coined until 1996. From there, it took some time for it to be widely adopted by businesses, and therefore justify a dedicated position. Most experts agree that content marketing did not enter the mainstream until the late 2000s, with the rise of social media. But today, the content marketer is a common position that can be found in companies of all different sizes, industries, geographies, and others. Content marketing includes the different types of content, the different means of sharing or publishing that content, and many other content marketing functions that support, develop and analyze content marketing campaigns.
Avg Salary $82,000/year
#2 SEO Analyst
Nothing was heard of Search Engine Optimization (or SEO) Analysts in 2002, when search engines themselves were just starting to enter the popular lexicon, but fast forward 15 years and that’s a big deal in practically any company. essential role. Responsible for ensuring that online audiences can find their company’s content through organic searches. The fundamental role of an SEO analyst is to increase the number of people who visit a website or multiple websites. Analyzing websites and social media pages to make recommendations for improvement. Performing competitor analysis to identify content gaps and areas to improve website design.
Avg Salary $55,155/year
#3 Content Moderator
Content moderators are tasked with sifting through user-generated content to ensure that it maintains the company’s standards but dates back to 2002, when the U.S. Still getting accustomed to the Internet, this situation was not in demand yet. Today, content moderators make up a significant percentage of the workforce at companies like Facebook, YouTube. A content moderator is responsible for user-generated content submitted on an online platform. The content moderator’s job is to make sure the items are in the right category, free of scams, don’t contain any illegal items, and much more.
Avg Salary $52,000/year
#4 Podcast Producer
Personally, I can’t imagine life without podcasts like Reply All, Invisibilia, and Serial, but they’re actually a recent innovation. The idea of Internet-hosted audio shows is rooted in the 1980s, but mainstream adoption did not begin until late 2004. Today, podcasts aren’t just a popular form of entertainment—they’re a real business, bringing in hundreds of millions of dollars. As a podcast producer, you can get some of that cash! As a podcast producer, your job is to oversee the production of the podcast. In this role you can also work as a sound engineer. You help manage the recording studio, determine the story of each podcast, use tools to edit content, and evaluate content pitches from the podcast’s hosts.
Avg Salary $60,000/year
#5 Social Media Manager
With most of today’s major social networks still a gleam in their founder’s eye – Facebook wasn’t founded until 2004, Twitter in 2006, and Instagram in 2010 – looking for a social media manager job in 2002 would have been a futile effort. Today, however, it is a rapidly growing career field with over 18k job openings. An effective job title will typically include a general term, level of experience, and any special requirements. Common Words will optimize your job title to appear in general searches for jobs of a similar nature. The level of experience will help you attract the most qualified applicants by underlining the amount of responsibility and prior knowledge required.
Avg Salary $57,802/year
#6 Digital Marketing Specialist
With the rise of everything moving to digital, so did marketing Marketers had to pivot to be more tech-savvy and digitally focused concentrating on effective online marketing campaigns and digital messaging for consumers.
The objective of digital marketing is to develop strong and innovative strategies to promote business brands, products and services. A digital marketing professional is expected to effectively use all marketing tools and techniques such as PPC, SEO, SEM, email, social media, and display advertising. A digital marketer can work in a variety of industries, and the possibilities are endless. The job profile points to an exciting role with great ROI and data insights as compared to other forms of marketing.
Avg. Salary: $51,984/year
Many successful vloggers, also called influencers use their platform to make money through product sponsorship, reviews, and advertising on their videos Today’s biggest YouTube Mogger is estimated to be worth around 155 million.
To ensure success as a vlogger, you must have a natural charisma, a passion for filmmaking, and the ability to engage an online audience. A great vlogger creates entertaining and thought-provoking video blogs that drive site traffic.
Avg Salary: $40,000
#8 Graphic Designer
Graphic designers create and combine graphical and textual elements for various content produced by a company or brand.
These include flyers, posters, social media posts, banners, logos, emails, physical product packaging and photographs used in selling digital products. A graphic designer must maintain a unified and coherent brand image while diversifying through all the graphics created.
A graphic designer must maintain a unified and coherent brand image while diversifying through all the graphics created.
They must also ensure that all graphics follow the company’s design templates and guidelines, including fonts and colors. This is important, as people usually associate specific color schemes and typography with certain brands.
Avg Salary $49,361/year
#9 Email Marketing Specialist
An email marketing specialist markets a company or brand by deploying emails to customers who have signed up for the company’s newsletter. The email consists of digital marketing campaigns that inform customers about offers, promotions, and updates from the company.
In email marketing, a digital marketing specialist uses email automation software to send out email blasts or newsletters to increase brand awareness and nurturing. The process is similar to the basic email marketing services offered by WordPress newsletter plugins.
In addition to sending emails, they are also often responsible for preparing the content of an email marketing campaign. They write ad copy, work closely with graphic designers to create an engaging campaign and proofread the content before sending it.
Avg Salary $64,913/year
#10 Paid Marketing Specialist
Paid marketing specialists create, manage, and optimize paid digital marketing campaigns for a company or brand.
These experts use several paid online marketing channels in their line of work.
They display ads on search engine result pages. These paid ads usually fall under the category of pay-per-click ads, which means that the company has to pay only when someone clicks on the displayed ad.
Another approach is to purchase paid social ads, showing ads on third-party social platforms, such as Facebook Ads and LinkedIn Ads.
In addition, they pay for display ads through programs like Google Ads to show ads in the spaces around the main content on various websites that work with programs like Google Adsense.
Avg Salary: $70,739/year
#11 Content Writer
A content writer creates content to increase brand or company awareness. This content comes in a variety of forms, such as blog posts, articles, social media posts, and marketing copy displayed on a company’s website – all to attract potential customers.
Content writers research topics related to the industry and create content based on such data. After writing the draft, they work closely with the editors on their content team to proofread and polish the material. Together, they correct any spelling and grammatical errors and increase readability.
Besides ensuring the text is typo-free, a content writer should also follow the content team’s guidelines that dictate the voice, tone, style, and language.
Another critical aspect of digital content writing is SEO. Writers have to understand basic SEO techniques and implement them into their writing. Examples include keyword research, the proper use of headings, link building, title tags, and meta descriptions.
Avg Salary $47,561/year
Who can apply for Digital Marketing Jobs?
While some digital marketing jobs require formal education and some degree of expertise, there are plenty of entry-level marketing jobs out there.
In this day and age, there are many online courses and resources for learning a variety of skills, including those needed for digital marketing jobs such as coding or social media marketing.
Ever since the remote work culture is taking over the world, these jobs have become even more accessible. With remote working conditions, people can become digital marketers regardless of their geographic locations.
So, if you don’t have a university degree, don’t worry. There are still many ways to get a job in the field of digital marketing, such as Signing up for a digital marketing course. Gain valuable digital marketing knowledge straight from the experts. SkillCircle’s Digital Marketing courses will usually also give you a certificate upon completion with 100% guaranteed job placement.